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5 Things to know before you start your Doctor's Blog 

5 Things to know before you start your Doctor's Blog  | Social Media and Healthcare | Scoop.it

You should cover hot topics on your doctor blog, but there are a few things you should know before doing so.

 

Writing about a hot medical topic such as the Zika virus, Ebola, or vaccinations is a great way to drive traffic to your doctor's blog. It can also help further your professional brand if you submit the post to a medical publication.

 

However, there are several things to know before taking a stance in a heated debate. Here’s a guide to help you better understand how to navigate controversial topics.

 

5 tips to cover hot medical topics on your doctor blog:

Don’t be afraid to share your opinion

 

Patients turn to your blog to see what you think about healthcare issues everyone is talking about. 

 

Your blog is part of your healthcare marketing plan, so offending your patients is the last thing you want. However, when dealing with hot medical topics, you need to share your true thoughts.

 

For your blog to add value, you can’t simply restate the opinions of each side — you need to be open and honest with your views.

 

Share facts from reputable sources

In the midst of medical controversy, patients want to separate fact from fiction.

 

Stick to relevant, quality sources such as government websites, medical journals, and studies conducted by well-known companies and nonprofits. 

 
Never use a statistic unless you can find its primary source — i.e. the original place it was cited — and only include timely information.
 

Present something new

People don’t want to keep re-reading versions of the same blog post.

 

Draw patients to your doctor blog by offering unique information on the hot medical topic they haven’t seen before. Write on an angle that hasn’t been discussed, clear up common misconceptions, or use this opportunity to explain the topic at hand in a manner patients can easily understand.

 

Offering up something different is great marketing for doctors because it shows the unique value you have to offer. 

 

Expect backlash

Everyone isn’t going to love every post on your doctor blog, and that’s OK.

 

When you write on a hot topic, speaking your truth is the most important thing. As long as you feel confident in your stance — and support it with credible information — that’s what matters most.

 

If you receive backlash, take it in stride. Respect the fact that people have opinions different from yours — even if they are not medically sound — and take the high road.

 

It’s OK to change your mind

Taking a stance on an issue now doesn’t mean you can’t change your mind later. In fact, authenticity is the best online marketing for doctors.

 

If in a few months or years you decide you actually agree with the other side, it’s fine to change your tune. Simply update your blog post to reflect your new beliefs and share the reason for your change of heart — for example, if new data was released.

 

Read More: https://www.patientpop.com/blog/marketing/content-social-media-marketing/blogging-age-zika/

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Google releases findings on how to spot fake reputation builders

Google releases findings on how to spot fake reputation builders | Social Media and Healthcare | Scoop.it
Those who build fake social media followers, YouTube views, and backlinks can't hide for long.


Modern snake-oil salesmen who want to boast exaggerated popularity on social media or e-commerce websites will happily pay freelancers to inflate their reputation. Google, Twitter, and Facebook, however, make their money based on the reliability of their websites, and so Google has now released findings on how to automatically spot these purveyors of fake reputations, or “crowdturfers.”


“Automatically detecting crowdturfing gigs is an important task because it allows us to remove the gigs before buyers can purchase them, and eventually, it will allow us to prohibit sellers from posting these gigs. To detect crowdturfing gigs, we built machine-learned models using the manually labeled 1,550 gig dataset,” wrote a team of researchers in a recently presented paper, which was partly supported by a Google Faculty Research Award. A Google Research blog post yesterday highlighted the work.


Freelancing micro-task websites, such as Odesk, Fiverr, and Freelancer have built a cottage industry out of globally distributed part-time workers. I’ve used these sites for research help and email list building. Nonprofit Samasource uses similar systems to help impoverished women and youth find work.


These sites offer great services. But fake reputations make them less trustworthy.


Their machine-learning detection system has a pretty high rate of accuracy, based on the researchers’ own dataset. “Our experimental results show that these models can effectively detect crowdturfing gigs with an accuracy rate of 97.35 percent. Using these classification models, we identified 19,904 crowdturfing gigs in Fiverr, and we found that 70.7 percent were social media targeting gigs, 27.3 percent were search engine targeting gigs, and 2 percent were user traffic targeting gigs.”


Eventually, they hope their technology will help companies such as Twitter automatically ban bots and fake followers. You can read the full paper here.


more at http://venturebeat.com/2014/07/09/google-releases-findings-on-how-to-spot-millionaire-fake-reputation-builders/



In case you'd like help with Genuine Reputation Management on the World Wide Web, Contact us via @nrip on Twitter ,  https://www.facebook.com/plus91.in on Facebook or visit our website at http://www.plus91.in

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