Social Media and Healthcare
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Social Media and Healthcare
Articles and Discussions on the intersection of Social Media and Healthcare.
Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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5 Content Marketing Trends To Watch In 2019

5 Content Marketing Trends To Watch In 2019 | Social Media and Healthcare | Scoop.it

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.

 

For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.

 

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019.

 

1. Content marketing is becoming marketing.

 

2. Strategy will become more essential.

 

3. Customer success will emerge as the new frontier.

 

4. The marketing funnel will change shape.

 

5. Distribution will remain a driver of success.

 

 

read more at https://www.forbes.com/sites/johnhall/2018/10/14/5-content-marketing-trends-to-watch-in-2019/#10ada3281202

 

nrip's insight:

At @plus91 we have been big believers in marketing being digital and content driven. When in 2011-12 we decided to shift to Digital to create our own go-to-market strategy, a number of people were not convinced it made sense to use it. But we saw the possibilities and decided it would be the right choice for us years down and the years proved that call was spot on. Today, with our direct connection with over 210000 medical professionals and over 16 million care customers,  we are in ourselves a community. 

Which is what prompted us to also setup out Digital outreach consulting hub to offer our insights and services to other healthcare providers and medical device firms who were either curious to learn about or were wanting to adopt digital media as a market outreach possibility. 

 

Since 2012 we have been experimenting with new digital content marketing ideas and then bringing those tried and tested strategies to reap benefits for our customers. We have experimented with new strategies in all aspects of digital marketing, from Social Media, SEO to Curation and Drip feed newsletters.  If there are areas of special interest you wish to learn more about,  just drop us a note via the form on the right, leave a comment, or DM us on twitter at @plus91

 

 

 

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Become a Social Media Ninja With These 25 Smart Twitter Hacks via @jbbc

Learning Twitter is like anything else in life. The more you use it, the more you learn, and the better you get at using it.

 

But you don’t have to spend years learning how to become a Twitter Ninja. Here are some of the best hacks to shortcut your journey to Twitter success.

 

1. Use Keywords In Your Bio

2. Optimize Your Profile Picture

3. Borrow Headline Hacks

4. Create Twitter Threads

5. Add Power Words To Your Tweets

6. Use Hashtags Strategically

7. Make It Personal

8. Shorten Your URL Links With Bit.ly

9. Add Images To Tweets

10. Maintain A Consistent Posting Schedule

11. Build A Tweet Bank

12. Retweet Your Own Tweets

13. Use Twitter’s Advanced Search Function

14. Create Twitter Lists

15. Share Valuable Content

16. Pin Your Best Content

17. Take Part In Twitter Chats

18. Analyse Your Twitter Followers With Followerwonk

19. Post When Your Followers Are Online

20. A/B Test Your Tweets

21. Reshare Your Best Content

22. Create Twitter Moments

23. Save Searches

24. Automate Twitter Activity With IFFTT

25. Analyze Your Competitors on Twitter

 

The key to success with social media, as with life, is to work smarter not harder. These tips will help you increase your follower count, reach a wider audience, and boost your engagement on Twitter. Implement these tactics the next time you post on Twitter and watch your engagement rate rocket.

 

read the original unedited article at https://medium.com/@JBBC/become-a-social-media-ninja-with-these-25-smart-twitter-hacks-af4da1bf9880

 

 

nrip's insight:

These excellent tips can help you increase you use Twitter effectively.  If you have any questions please ask in the comments section below, or DM us on twitter at @plus91

 

 

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Optimizing the Design of Online Randomized Controlled Trials (The Sexunzipped Trial)

Optimizing the Design of Online Randomized Controlled Trials (The Sexunzipped Trial) | Social Media and Healthcare | Scoop.it

Sexually transmitted infection (STI), unwanted pregnancy, and abuse within relationships are public health problems that have a high impact on young people . There are high social and economic costs, making it important to identify cost-effective interventions.


Digital media interventions for sexual health have great potential because of the reach and popularity of technology such as the Internet and mobile phones, especially with young people . Such interventions offer advantages over face-to-face interventions since they can be accessed privately and at users’ convenience and programs can be tailored to meet users’ needs.


The “Sexunzipped” website is an interactive, theory-based website that aims to give young people the tools to make informed decisions about their sexual well-being . We conducted a randomized controlled trial to inform the feasibility of a future definitive online randomized controlled trial to evaluate the Sexunzipped website and to contribute to knowledge about the optimal design of online trials including the best ways to measure sexual health outcomes online .

Background: Sexual health problems such as unwanted pregnancy and sexually transmitted infection are important public health concerns and there is huge potential for health promotion using digital interventions. Evaluations of digital interventions are increasingly conducted online. Trial administration and data collection online offers many advantages, but concerns remain over fraudulent registration to obtain compensation, the quality of self-reported data, and high attrition.


Objective: This study addresses the feasibility of several dimensions of online trial design—recruitment, online consent, participant identity verification, randomization and concealment of allocation, online data collection, data quality, and retention at 3-month follow-up.


Methods: Young people aged 16 to 20 years and resident in the United Kingdom were recruited to the “Sexunzipped” online trial between November 2010 and March 2011 (n=2036). Participants filled in baseline demographic and sexual health questionnaires online and were randomized to the Sexunzipped interactive intervention website or to an information-only control website. Participants were also randomly allocated to a postal request (or no request) for a urine sample for genital chlamydia testing and receipt of a lower (£10/US$16) or higher (£20/US$32) value shopping voucher compensation for 3-month outcome data.


Results: The majority of the 2006 valid participants (90.98%, 1825/2006) were aged between 18 and 20 years at enrolment, from all four countries in the United Kingdom. Most were white (89.98%, 1805/2006), most were in school or training (77.48%, 1545/1994), and 62.81% (1260/2006) of the sample were female. In total, 3.88% (79/2036) of registrations appeared to be invalid and another 4.00% (81/2006) of participants gave inconsistent responses within the questionnaire. The higher value compensation (£20/US$32) increased response rates by 6-10%, boosting retention at 3 months to 77.2% (166/215) for submission of online self-reported sexual health outcomes and 47.4% (118/249) for return of chlamydia urine samples by post.


Conclusions: It was quick and efficient to recruit young people to this online trial. Our procedures for obtaining online consent, verifying participant identity, automated randomization, and concealment of allocation worked well. The optimal response rate for the online sexual health outcome measurement was comparable to face-to-face trials. Multiple methods of participant contact, requesting online data only, and higher value compensation increased trial retention at 3-month follow-up.


source: http://www.jmir.org/2013/12/e278/

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Increase Your Visibility On LinkedIn By Publishing Articles

Increase Your Visibility On LinkedIn By Publishing Articles | Social Media and Healthcare | Scoop.it

There’s no better or faster way to highlight your expertise, build your personal brand and grow your LinkedIn followers than through creating and sharing high-value content with a strong focus on your topic(s) of expertise. One of the best ways to do this to publish long-form articles directly on your LinkedIn profile.

 

Why You Should Publish Articles on LinkedIn

To get your content in front of the 467+ million strong member base of LinkedIn is an incredibly powerful marketing opportunity.

When you publish an article on LinkedIn:

 

  • Your original content becomes part of your professional profile. It is displayed on the Articles section of your LinkedIn profile.
  • Having your blog accessible to ALL the members of the most professional, affluent and well educated social network is great for promoting brand awareness and generating new leads. LinkedIn Publishing is even searchable through Google. 
  • It's shared with your connections and followers in their news feeds, and sometimes through notifications.
  • Members that aren't in your network can follow you from your article, so that your next article will be surfaced in their feeds.

 

So how can you leverage this opportunity to promote your thought leadership, increase brand awareness and generate more leads? In this article  Marie will show you how to start publishing on LinkedIn right away.

 

more at https://www.linkedin.com/pulse/how-increase-your-visibility-linkedin-publishing-marie-ennis-o-connor/

 

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Facebook had a plan to promote flu shots, but pulled the plug

In 2013, Facebook was collaborating with researchers on a major campaign to encourage its users to get flu shots, but scrapped the plan for unknown reasons in 2014 after months of work had been done, according to a person with direct knowledge.

 

The idea was to pick a public health issue to determine whether targeting users on a social messaging on a site like Facebook could change behavior. It would've been a big first step for the social networking giant into the $3 trillion health sector.

 

Among the ideas floated were a Facebook page to provide information about flu vaccines, a badge for users to share that they'd been vaccinated and new forums for people to share testimonials, according to project proposals viewed by CNBC.

 

more at cnbc: http://www.cnbc.com/2017/06/27/facebook-scrapped-flu-shot-promotion.html

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Social Media Can Boost Disease Outbreak Monitoring, Study Finds

Social Media Can Boost Disease Outbreak Monitoring, Study Finds | Social Media and Healthcare | Scoop.it

Monitoring social media websites like Twitter could help health officials and providers identify in real time severe medical outbreaks, allowing them to more efficiently direct resources and curb the spread of disease, according to a San Diego State University studypublished last month in the Journal of Medical Internet Research,Medical News Today reports.


Study Details


For the study, lead researcher and San Diego State University geography professor Ming-Hsiang Tsou and his team used a program to monitor tweets that originated within a 17-mile radius of 11 cities. The program recorded details of tweets containing the words "flu" or "influenza," including:


  • Origin;
  • Username;
  • Whether the tweet was an original or a retweet; and
  • Any links to websites in the tweet.


Researchers then compared their findings with regional data based on CDC's definition of influenza-like illness.

The program recorded data on 161,821 tweets that included the word "flu" and 6,174 tweets that included the word "influenza" between June 2012 and the beginning of December 2012.


According to the study, nine of the 11 cities exhibited a statistically significant correlation between an uptick in the number of tweets mentioning the keywords and regional outbreak reports. In five of the cities -- Denver, Fort Worth, Jacksonville, San Diego and Seattle -- the algorithm noted the outbreaks sooner than regional reports.

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John Mark Bwanika's curator insight, December 7, 2013 5:13 AM

Research on social media......

Drew Hodges's curator insight, February 19, 2015 5:50 PM

This is a cool article to show the real life change that social media is creating. Before it was stated that it would take up to two weeks to detect an outbreak of a disease but now with social media it can be done in a day. 

This article really shows how social media is becoming a part of our everyday life and is taking on roles that we probably didn't expect it to. 

However with the number of users increasing it is important to have tools that help us monitor the large amount of data that is present. 

Its no good having all this information if we cannot harness it's true potential, like the one illustrated in this article for disease break out.

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