Increase Your Visibility On LinkedIn By Publishing Articles | Social Media and Healthcare | Scoop.it

There’s no better or faster way to highlight your expertise, build your personal brand and grow your LinkedIn followers than through creating and sharing high-value content with a strong focus on your topic(s) of expertise. One of the best ways to do this to publish long-form articles directly on your LinkedIn profile.

 

Why You Should Publish Articles on LinkedIn

To get your content in front of the 467+ million strong member base of LinkedIn is an incredibly powerful marketing opportunity.

When you publish an article on LinkedIn:

 

  • Your original content becomes part of your professional profile. It is displayed on the Articles section of your LinkedIn profile.
  • Having your blog accessible to ALL the members of the most professional, affluent and well educated social network is great for promoting brand awareness and generating new leads. LinkedIn Publishing is even searchable through Google. 
  • It's shared with your connections and followers in their news feeds, and sometimes through notifications.
  • Members that aren't in your network can follow you from your article, so that your next article will be surfaced in their feeds.

 

So how can you leverage this opportunity to promote your thought leadership, increase brand awareness and generate more leads? In this article  Marie will show you how to start publishing on LinkedIn right away.

 

more at https://www.linkedin.com/pulse/how-increase-your-visibility-linkedin-publishing-marie-ennis-o-connor/