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How to navigate the SEO landscape ?

How to navigate the SEO landscape ? | Social Media and Healthcare | Scoop.it

A lot of people have gone mobile and are spending a lot more time on the internet. Healthcare Marketers are now adjusting their marketing strategies to meet their customers where they are. They are now blending digitization with new techniques for greater productivity and effectiveness. A huge part of this strategic change is Search Engine Optimization (SEO).

 

SEO is very important and any healthcare provider in the current digital first world, should be ensuring that their digital presence is updated in sync with the SEO changes that are affecting  search engine rankings.  Why SEO Changes? That's because Google algorithms keep changing regularly as it continues to interact with users and learn new ways to be more efficient.

 

A few of the pointers to keep in mind while running SEO programs are:

 

The BERT updates: BERT(Bidirectional Encoder Representation from Transformers) is a Google A.I. tool to improve the accuracy of search results. BERT tries to understand the reasons why certain users search for a particular key-phrase, the meaning of the searches, and then identify the best results that will be of help to the user. updates by BERT will affect your SEO rankings if your content is not optimized properly to meet the BERT requirements.

 

The Uniqueness and Effectiveness of your Website: Over the years, Google has updated its algorithm to favor longer content that are unique, of good quality, and particularly relevant. This algorithm update is good for the healthcare industry because healthcare content is meant to be helpful and original.

 

The Mobile Responsiveness of Your Website: The world is going mobile and it has led to Google changing its algorithm to favor more mobile-friendly web pages. As a healthcare company, building your website to be mobile-friendly is one of the steps to ensuring your SEO is spot on. 

 

 

Read the original unedited post:

https://thefutureofhealth.care/marketing-for-healthcare/15/02/2021/seo-updates-and-its-consequences/

 

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Scooped by nrip
Scoop.it!

Google releases findings on how to spot fake reputation builders

Google releases findings on how to spot fake reputation builders | Social Media and Healthcare | Scoop.it
Those who build fake social media followers, YouTube views, and backlinks can't hide for long.


Modern snake-oil salesmen who want to boast exaggerated popularity on social media or e-commerce websites will happily pay freelancers to inflate their reputation. Google, Twitter, and Facebook, however, make their money based on the reliability of their websites, and so Google has now released findings on how to automatically spot these purveyors of fake reputations, or “crowdturfers.”


“Automatically detecting crowdturfing gigs is an important task because it allows us to remove the gigs before buyers can purchase them, and eventually, it will allow us to prohibit sellers from posting these gigs. To detect crowdturfing gigs, we built machine-learned models using the manually labeled 1,550 gig dataset,” wrote a team of researchers in a recently presented paper, which was partly supported by a Google Faculty Research Award. A Google Research blog post yesterday highlighted the work.


Freelancing micro-task websites, such as Odesk, Fiverr, and Freelancer have built a cottage industry out of globally distributed part-time workers. I’ve used these sites for research help and email list building. Nonprofit Samasource uses similar systems to help impoverished women and youth find work.


These sites offer great services. But fake reputations make them less trustworthy.


Their machine-learning detection system has a pretty high rate of accuracy, based on the researchers’ own dataset. “Our experimental results show that these models can effectively detect crowdturfing gigs with an accuracy rate of 97.35 percent. Using these classification models, we identified 19,904 crowdturfing gigs in Fiverr, and we found that 70.7 percent were social media targeting gigs, 27.3 percent were search engine targeting gigs, and 2 percent were user traffic targeting gigs.”


Eventually, they hope their technology will help companies such as Twitter automatically ban bots and fake followers. You can read the full paper here.


more at http://venturebeat.com/2014/07/09/google-releases-findings-on-how-to-spot-millionaire-fake-reputation-builders/



In case you'd like help with Genuine Reputation Management on the World Wide Web, Contact us via @nrip on Twitter ,  https://www.facebook.com/plus91.in on Facebook or visit our website at http://www.plus91.in

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