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New trends to get your healthcare blog noticed 

New trends to get your healthcare blog noticed  | Social Media and Healthcare | Scoop.it

If your practice doesn’t have a blog — or you have one that’s not actively maintained — it’s time to make a change.

 

Spice up your doctor blog by experimenting with different post formats like interviews, how-tos, and personal stories.

 

More than half of marketers (55 percent) cite blog content creation as their top inbound marketing priority, according to HubSpot.

As a busy doctor, not having much time for healthcare marketing activities like blogging is understandable.

 

However, your competitors likely have a doctor blog, so you need one, too. Here’s a look at several different kinds of blog posts to help you get inspired.

 

Different types of healthcare marketing blog posts

1. Interviews (Q&As)

Captivate your patient base by sharing interviews on your practice blog. This type of blog post is great because you can do so much with it — i.e. interviews with you, your staff, and industry experts. 

 

Interviews will draw patients to your blog because they won’t find this unique content anywhere else. Marketing for doctors is all about educating patients and building trust, and this will do just that.

 

2. How-tos / Tutorials

As a doctor, you have a lot of knowledge that can benefit your patient base.

 

Imparting this in the form of tutorial videos is ideal because it can really help people.

 

For example, a dentist could share a video demonstrating the proper way to floss. Patients will appreciate the lesson you have to teach them, and if they find it especially valuable, they’ll share it with family and friends.

 

3. Personal stories / Patient case studies

When patients have a health problem, they often feel alone. This is why sharing personal stories — or patient case studies — is a great idea. A case study takes an in-depth look at an issue experienced by one patient or a group of people. 

 

This type of content is a valuable healthcare marketing tool because it really speaks to patients. Reading about your extensive experience treating an issue impacting them will encourage them to make an appointment.

 

4. News commentary

When a health issue impacting your patient base is in the news, patients want to know your thoughts on it. News commentary is great for healthcare marketing because it can boost your search rankings and highlight your specialized expertise.

 

For example, a family doctor might write a blog post on local measles outbreaks — i.e. what’s causing them and how to avoid exposure.

 

5. Reviews / Comparisons

Patients trust your opinion, so they want to hear your thoughts on the products they use. In fact, product recommendations account for nearly one-third (31 percent) of eCommerce site revenues.

 

For example, an ophthalmologist might share a review of a new brand of contact lenses or compare and contrast two popular brands. This adds value because it can help patients make an informed decision on the best product for their needs.

 

6. Video blogs

Some 96 percent of people have watched an explainer video to learn more about a product or service, according to Wyzowl. 

 

The demand for video content is clear. Online marketing for doctors must engage and inform, so posting videos to your blog is an ideal way to market your products and services because it’s what people want.

 

7. FAQs

Chances are, patients ask you many of the same questions over and over. Turning this into a blog post — or several — is smart because there’s clearly a demand for it and it’s relatively easy for you to create.

 

Blogging should be an integral part of any healthcare marketing strategy. This is a savvy way to connect with patients and keep them coming back to your website on a regular basis.

 

Your doctor blog can bring tremendous value to your practice. Making time for it in your busy schedule might be a challenge, but it’s an investment you won’t regret.

 

Read More: https://www.patientpop.com/blog/marketing/content-social-media-marketing/5-article-formats-healthcare-blogging/

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Make this Christmas a little more special with fun marketing ideas!

Make this Christmas a little more special with fun marketing ideas! | Social Media and Healthcare | Scoop.it

These healthcare marketing tips can help you connect with new and current patients during the holiday season.

 

The holidays are around the corner, which means now’s the time to try holiday-themed marketing campaigns that show the festive and personal side of your practice.

 

It’s important to create timely content to bring more patients to your practice or keep you top-of-mind as your patient's book appointments in the new year.

 

Holiday marketing for doctors can be as simple as putting a seasonal touch on some tried-and-true marketing strategies. Check this list of ideas once — or twice! — to help you create fun, attention-getting holiday healthcare marketing campaigns this season.

 

Holiday marketing for doctors: 

Film a holiday video

When it comes to digital content, consumers can’t get enough of video.

 

According to HubSpot, 54 percent of people want to see more video content from businesses. Videos allow you to showcase your personality, and the holidays are a great time to send your patients a warm, heartfelt message. Just set up a digital camera or use your mobile phone.

 

Video marketing is great holiday marketing for doctors because it helps build your relationships with patients, and can also bring more patients through the door. 

 

Hold a social media photo contest

Healthcare social media is one of the easiest places to foster an authentic connection with your patients, and people love a chance to win something. Invite people to share a holiday-themed photo related to your specialty.

 

For example, if you’re a dentist, host a photo contest for good dental hygiene habits with a holiday spin. Make sure the rules for entering the contest are made clear: 

 

  • Let people know when entries will close.
  • Designate a hashtag so you can keep track of entries.
  • Note that people must have a public profile and be following your account to win.

Host a holiday Q&A

People have health-related questions year-round and aren’t shy about going online to look for answers. In fact, 74.6 percent of people have looked online to find out about a doctor, a dentist, or medical care, according to PatientPop.

 

Because the holidays can be a particularly hectic time for many people — from dealing with flu season to seasonal food choices to increased travel — this is a great time to give patients the opportunity to ask you timely questions by hosting a Q&A on your healthcare social media channels.

 

You can use Facebook Live or Instagram Live to answer questions on the spot or use Instagram Stories for a more curated experience.

 

Invite patients to submit New Year’s resolutions

The end of the year can be a reflective time, and people are more likely to be thinking about improving their health habits. 

 

As a trusted source and invested party in your patients’ health, invite your patients to share their resolutions with you via social media or even an email campaign. Start the conversation by sharing your own resolutions. 

 

Write holiday-related blog posts

Use the holidays as inspiration for your blog. Creating timely content makes your blog more relevant to patients. It also increases the likelihood that your blogs will be shared, which may help you get on new patients’ radar.

 

You can blog about any number of topics depending on your practice location or specialty. For example, if you’re a dermatologist, you can offer skincare tips for colder weather.

 

Send a holiday marketing email

Nearly six in 10 people say they prefer email communications from brands above any other channel, including text, phone, and social media. 

 

Send healthcare marketing emails to your patients this season that:

  • Offer tips for staying healthy through the holidays
  • Contain a “Happy Holidays!” message
  • Share healthy holiday recipes
  • Remind people to book an appointment before the end of the year

 

Send patients a holiday greeting card

 

The holidays are a popular time for old-fashioned greeting cards. Design a holiday card featuring you and your practice staff and a heartfelt message.

 

Including a thoughtful note can strengthen your relationship with your patients, and they’ll receive a nice surprise when they open their mail. Let them know you are happy to be taking care of them.

 

Spread some seasonal cheer by implementing some of the tips on this guide to holiday marketing for doctors. You’ll stand out among healthcare or dental practices and can help mitigate against a slower season. 

 

Read More: https://www.patientpop.com/blog/marketing/10-practice-holiday-campaign/

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