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Healthcare Marketing Mistakes to Avoid this Holiday Season 

Healthcare Marketing Mistakes to Avoid this Holiday Season  | Social Media and Healthcare | Scoop.it

Patient's interests and behaviors shift during the holiday season, and thus, so should your healthcare marketing. 

 

The holidays provide an opportunity to be creative with your messaging and to strengthen the provider-patient relationship during a season filled with holiday cheer and a spirit of giving.

 

But the holidays can also mean a break in routine, which opens the doors for some mistakes. To make the most of your holiday healthcare marketing, read on for common mistakes doctors and dentists make around the holidays and how to avoid them.

 

These common mistakes can ruin your healthcare marketing

Not marketing your practice during the holidays

If you associate the holiday season with a lower patient volume, you may think healthcare marketing is less important this time of year. But choosing not to market your practice is perhaps the biggest healthcare marketing mistake of all.

 

By not marketing your practice, you’re counting yourself out of the decision-making process for those patients who are seeking care.

Timely and relevant content can make your campaigns more effective because you’re providing your patients with the information they find useful.
 

Thinking there’s less interest in health toward the end of the year

The holiday season may have its share of parties and late nights, but it would be a mistake to think there’s a lack of interest in health this time of year. On the contrary, during moments where people may be indulging more, there can be a heightened awareness of healthy habits. 

 

New Year’s resolutions, for example, are often tied to health and productivity goals. 

 

Not being inclusive in messaging

When planning your holiday healthcare marketing strategy, it’s important to create messaging and content that is inclusive of everyone. Being inclusive with your healthcare marketing allows you to reach more people and is especially important to younger patients.

 

Not updating your website and web profiles

The holidays often mean changing schedules for both patients and healthcare providers alike. If you have special holiday hours, make sure that communicating them to current and prospective customers is at the top of your healthcare marketing strategy this year. This gives patients the transparency they need to book an appointment.

 

An accurate and prominent web presence is an essential component of your healthcare marketing strategy, and this is even more important during the holidays when you may have less time to field questions.

 

Waiting until the last minute

Do not wait until the week before major holidays to start your holiday healthcare marketing. Give your patients ample time to understand any changes to your schedule or promotional offers. This also gives you a chance to share important messages multiple times, so you can ensure more people see them.

 

Healthcare marketing is a year-round effort. There’s always an opportunity to connect with your patients and make your practice stand out from all other care options. Keep these tips in mind when planning your holiday campaigns.

 

Read More: https://www.patientpop.com/blog/marketing/holiday-marketing-mistakes/

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5 Content Marketing Trends To Watch In 2019

5 Content Marketing Trends To Watch In 2019 | Social Media and Healthcare | Scoop.it

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.

 

For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.

 

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019.

 

1. Content marketing is becoming marketing.

 

2. Strategy will become more essential.

 

3. Customer success will emerge as the new frontier.

 

4. The marketing funnel will change shape.

 

5. Distribution will remain a driver of success.

 

 

read more at https://www.forbes.com/sites/johnhall/2018/10/14/5-content-marketing-trends-to-watch-in-2019/#10ada3281202

 

nrip's insight:

At @plus91 we have been big believers in marketing being digital and content driven. When in 2011-12 we decided to shift to Digital to create our own go-to-market strategy, a number of people were not convinced it made sense to use it. But we saw the possibilities and decided it would be the right choice for us years down and the years proved that call was spot on. Today, with our direct connection with over 210000 medical professionals and over 16 million care customers,  we are in ourselves a community. 

Which is what prompted us to also setup out Digital outreach consulting hub to offer our insights and services to other healthcare providers and medical device firms who were either curious to learn about or were wanting to adopt digital media as a market outreach possibility. 

 

Since 2012 we have been experimenting with new digital content marketing ideas and then bringing those tried and tested strategies to reap benefits for our customers. We have experimented with new strategies in all aspects of digital marketing, from Social Media, SEO to Curation and Drip feed newsletters.  If there are areas of special interest you wish to learn more about,  just drop us a note via the form on the right, leave a comment, or DM us on twitter at @plus91

 

 

 

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