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Patient's interests and behaviors shift during the holiday season, and thus, so should your healthcare marketing.
The holidays provide an opportunity to be creative with your messaging and to strengthen the provider-patient relationship during a season filled with holiday cheer and a spirit of giving.
But the holidays can also mean a break in routine, which opens the doors for some mistakes. To make the most of your holiday healthcare marketing, read on for common mistakes doctors and dentists make around the holidays and how to avoid them.
These common mistakes can ruin your healthcare marketing
Not marketing your practice during the holidays
If you associate the holiday season with a lower patient volume, you may think healthcare marketing is less important this time of year. But choosing not to market your practice is perhaps the biggest healthcare marketing mistake of all.
By not marketing your practice, you’re counting yourself out of the decision-making process for those patients who are seeking care.
Thinking there’s less interest in health toward the end of the year
The holiday season may have its share of parties and late nights, but it would be a mistake to think there’s a lack of interest in health this time of year. On the contrary, during moments where people may be indulging more, there can be a heightened awareness of healthy habits.
New Year’s resolutions, for example, are often tied to health and productivity goals.
Not being inclusive in messaging
When planning your holiday healthcare marketing strategy, it’s important to create messaging and content that is inclusive of everyone. Being inclusive with your healthcare marketing allows you to reach more people and is especially important to younger patients.
Not updating your website and web profiles
The holidays often mean changing schedules for both patients and healthcare providers alike. If you have special holiday hours, make sure that communicating them to current and prospective customers is at the top of your healthcare marketing strategy this year. This gives patients the transparency they need to book an appointment.
An accurate and prominent web presence is an essential component of your healthcare marketing strategy, and this is even more important during the holidays when you may have less time to field questions.
Waiting until the last minute
Do not wait until the week before major holidays to start your holiday healthcare marketing. Give your patients ample time to understand any changes to your schedule or promotional offers. This also gives you a chance to share important messages multiple times, so you can ensure more people see them.
Healthcare marketing is a year-round effort. There’s always an opportunity to connect with your patients and make your practice stand out from all other care options. Keep these tips in mind when planning your holiday campaigns.
Read More: https://www.patientpop.com/blog/marketing/holiday-marketing-mistakes/
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