Social Media and Healthcare

Thinking there’s less interest in health toward the end of the year

The holiday season may have its share of parties and late nights, but it would be a mistake to think there’s a lack of interest in health this time of year. On the contrary, during moments where people may be indulging more, there can be a heightened awareness of healthy habits. 

New Year’s resolutions, for example, are often tied to health and productivity goals. 

Not being inclusive in messaging

When planning your holiday healthcare marketing strategy, it’s important to create messaging and content that is inclusive of everyone. Being inclusive with your healthcare marketing allows you to reach more people and is especially important to younger patients.

Not updating your website and web profiles

The holidays often mean changing schedules for both patients and healthcare providers alike. If you have special holiday hours, make sure that communicating them to current and prospective customers is at the top of your healthcare marketing strategy this year. This gives patients the transparency they need to book an appointment.

An accurate and prominent web presence is an essential component of your healthcare marketing strategy, and this is even more important during the holidays when you may have less time to field questions.

Waiting until the last minute

Do not wait until the week before major holidays to start your holiday healthcare marketing. Give your patients ample time to understand any changes to your schedule or promotional offers. This also gives you a chance to share important messages multiple times, so you can ensure more people see them.

Healthcare marketing is a year-round effort. There’s always an opportunity to connect with your patients and make your practice stand out from all other care options. Keep these tips in mind when planning your holiday campaigns.

Read More: https://www.patientpop.com/blog/marketing/holiday-marketing-mistakes/