In today’s digital economy, every business needs an online presence to thrive.


This includes businesses that don’t have an e-commerce model. Having an online presence allows you to market your brand and your products directly to consumers.


To develop a website, you can either use a website building service or hire a professional agency to code one.


Read this article to understand website builders as a concept. It highlights their advantages and disadvantages.


What is a website builder?

It is an online service that provides a platform you can use to develop a website from scratch. They are developed for individuals who need websites but lack the technical expertise to code.


Pros: The advantages of using website building platforms

It is the cheaper option

They are easy to use

They provide in-built analytics


Cons: Disadvantages of website building services

Platform dependency

Lack of design and marketing experience


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