Social Media and Healthcare
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Social Media and Healthcare
Articles and Discussions on the  intersection of Social Media and Healthcare. Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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5 HubSpot features to streamline your workflows

5 HubSpot features to streamline your workflows | Social Media and Healthcare | Scoop.it

There's a lot you can do with HubSpot—you just need to know where to find everything. Here are five helpful HubSpot features to take advantage of.

Prep snippets for quick responses

Create Round Robin meeting links

Batch schedule tweets

Set up your chatbot for business hours 

Use lists to see which users are most active

read more at https://zapier.com/blog/hubspot-tips/

 

 

nrip's insight:

We love hubspot. Its so much more than an inbound marketing and sales platform. Do you have any tips and tricks you use to make hubspot work for you? Comment below.

 

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How Social Media Approval Workflows Strengthen Agency-Client Relationships

How Social Media Approval Workflows Strengthen Agency-Client Relationships | Social Media and Healthcare | Scoop.it

As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale.

 

Post approvals are a small but powerful step in any social media service offering. At their worst, they can involve a lot of follow-up, creating a time suck for both you and your client. But at their best, they can create client stickiness.

 

Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Here’s how:

1. Demonstrate the value of social with a routine touchpoint

Social is your world, but for your clients, it’s just a fraction of their day-to-day. Approval workflows promote more active collaboration between you and your client’s teams.

2. Prevent mistakes before they happen

Maintain a strong foundation of trust by building quality assurance into your publishing process.

3. Promote collaboration in times of crisis

When a crisis strikes and your schedule is thrown out the window, post approvals help support sudden shifts in content production.

 

read more at https://sproutsocial.com/insights/strengthen-agency-client-relationships/

 

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The 15 Best Hashtag Generator Tools for Smart Social Media Marketers

The 15 Best Hashtag Generator Tools for Smart Social Media Marketers | Social Media and Healthcare | Scoop.it

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users to find content that they are interested in and want to see.

 

In fact, did you know that using hashtags correctly can help your content get more natural reach and engagement?

 

It’s been seen that using at least one hashtag in your social media posts can get you almost 13% more engagement on Instagram.

 

Do you use hashtags in your posts? Do you feel like you’re getting optimal results with your current hashtag strategy? There’s always more you can do to ensure that you’re boosting your hashtag performance and getting your content seen by more people.

 

It can be tricky to stay up to date with hashtags and to know which ones are doing well. It can also be a challenge to understand how many to use, what topics are trending, as well as which hashtags your target audience is likely to follow.

 

For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some top FAQs about hashtag use and how to get the most of the little pound sign that we all know and love.

 

read the list at https://www.jeffbullas.com/hashtag-generator-tools/

 

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Healthcare Marketing Mistakes to Avoid this Holiday Season 

Healthcare Marketing Mistakes to Avoid this Holiday Season  | Social Media and Healthcare | Scoop.it

Patient's interests and behaviors shift during the holiday season, and thus, so should your healthcare marketing. 

 

The holidays provide an opportunity to be creative with your messaging and to strengthen the provider-patient relationship during a season filled with holiday cheer and a spirit of giving.

 

But the holidays can also mean a break in routine, which opens the doors for some mistakes. To make the most of your holiday healthcare marketing, read on for common mistakes doctors and dentists make around the holidays and how to avoid them.

 

These common mistakes can ruin your healthcare marketing

Not marketing your practice during the holidays

If you associate the holiday season with a lower patient volume, you may think healthcare marketing is less important this time of year. But choosing not to market your practice is perhaps the biggest healthcare marketing mistake of all.

 

By not marketing your practice, you’re counting yourself out of the decision-making process for those patients who are seeking care.

Timely and relevant content can make your campaigns more effective because you’re providing your patients with the information they find useful.
 

Thinking there’s less interest in health toward the end of the year

The holiday season may have its share of parties and late nights, but it would be a mistake to think there’s a lack of interest in health this time of year. On the contrary, during moments where people may be indulging more, there can be a heightened awareness of healthy habits. 

 

New Year’s resolutions, for example, are often tied to health and productivity goals. 

 

Not being inclusive in messaging

When planning your holiday healthcare marketing strategy, it’s important to create messaging and content that is inclusive of everyone. Being inclusive with your healthcare marketing allows you to reach more people and is especially important to younger patients.

 

Not updating your website and web profiles

The holidays often mean changing schedules for both patients and healthcare providers alike. If you have special holiday hours, make sure that communicating them to current and prospective customers is at the top of your healthcare marketing strategy this year. This gives patients the transparency they need to book an appointment.

 

An accurate and prominent web presence is an essential component of your healthcare marketing strategy, and this is even more important during the holidays when you may have less time to field questions.

 

Waiting until the last minute

Do not wait until the week before major holidays to start your holiday healthcare marketing. Give your patients ample time to understand any changes to your schedule or promotional offers. This also gives you a chance to share important messages multiple times, so you can ensure more people see them.

 

Healthcare marketing is a year-round effort. There’s always an opportunity to connect with your patients and make your practice stand out from all other care options. Keep these tips in mind when planning your holiday campaigns.

 

Read More: https://www.patientpop.com/blog/marketing/holiday-marketing-mistakes/

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