Social Media and Healthcare
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Social Media and Healthcare
Articles and Discussions on the  intersection of Social Media and Healthcare. Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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How Mobile Channels Improve Patient Engagement and Outcomes

How Mobile Channels Improve Patient Engagement and Outcomes | Social Media and Healthcare |

It’s time for healthcare organizations to make bigger investments in mobile patient engagement.


The past year’s pandemic struck a painful blow to health organizations’ pre-COVID patient engagement efforts. There are now fewer patient visits amidst coronavirus fears and stay-at-home orders.


People are simply not going into clinics to address non-COVID medical needs. The result is more serious health issues developing, such as cancers being found at later stages and chronic conditions advancing beyond easy treatment options.


As patient engagement strategies ramp up, mobile communication channels are becoming more attractive for reaching those living in geographically isolated areas, far from their medical providers.


While video visits have replaced many non-urgent in-person visits, those in rural areas struggle to use even telemedicine options due to lack of access or unreliable broadband connectivity. The travel is too far and the technology is not part of their daily lives making healthcare completely out of reach. 


Because most people own a cell phone, mobile is an ideal way to communicate and elicit collaboration for health.


Healthcare systems that leverage mobile channels are finding this platform a powerful way to serve patients.


Text (SMS) is an ideal channel for reaching underserved communities, as one does not need a smartphone or broadband to send or receive SMS messages.


SMS also provides a quick and easy way for patients to send information back to their doctors about side effects related to the vaccines. Moving beyond one-way communication with SMS gives patients a way to ask questions or relay information on their current health status.


To take things beyond basic SMS, healthcare providers can consider fleshing out a full mobile communications strategy to deliver tailored analytics. With real-time data and services, staff work-flow can be improved and resources can be allocated more efficiently, also lowering costs. It’s the next step up from SMS but patients with chronic conditions who have mobile access to medical portals showed improved self-management and an increase in regular contact with their care team. 


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nrip's insight:

Its high time every physician, clinic and hospital, looks at incorporating mobile apps in their way of practicing medicine. Most have already started using it as a means of communication owing to the pandemic. Use that as a stepping stone into exploring the world of mobile touch points between patients and care providers, enhance your websites to be mobile friendly, or personalized mobile apps.

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Benefits of mHealth applications increase its value by a factor of three when social impact is measured

Benefits of mHealth applications increase its value by a factor of three when social impact is measured | Social Media and Healthcare |

The cost-effectiveness and the Return of Inversion (ROI) of any technology can be easily measured. Now, social impact can be monetized as well. This is especially useful for mHealth entrepreneurs, as it has been proven by the Innovation Unit at Hospital Clínico San Carlos (Spain), which efforts are aimed at bringing global social progress through mobile health. Their findings show that for each euro invested on mHealth, the community gets three euros of social impact in the worst-case scenario.

This public-funded Smart Health Laboratory, based in Madrid, designs, develops and implements innovative solutions in the healthcare sector. When they started to develop indicators to measure their efforts in mobile health, the team realized that they were not quantifying social change nor the impact on patients, although these two were the main goals of their project.

The question that arose then was if social transformation could be measured accurately to present these figures to potential financers. In the same way, enterprises use the ROI method to evaluate the efficiency of a number of different investments, the incubator of health ideas embarked on using and developing SROI, a methodology that fits with their social objectives.

Thanks to this innovative approach, sHealthLab now is able to report on how their health mobile applications are beneficial to all the stakeholders involved. "The aim of health institutions is not obtaining economic benefit, but there is no point in wasting money: it is necessary to invest well", Dr. Julio Mayol, director of the Innovation Unit says.

In summary, their method consists in placing value on all the interrelated factors that affect the project: reduction of doctor visits, not-lost working days, etc. The end result, after using the sROI method, depends on the equation of immediate success of the mHealth application -which counts as an output-, and the consequent improvement of society achievements (outcomes), minus the assumed scenario in case the investment project wouldn't have been carried out.

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