Social Media and Healthcare
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Social Media and Healthcare
Articles and Discussions on the  intersection of Social Media and Healthcare. Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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11 Powerful LinkedIn Features You Didn't Know About

Here are the features that you might not have known about that can turn you from a casual LinkedIn user into a business powerhouse.


1. Control who can see your connections

2. View profiles in private mode

3. Segment your audience using Showcase Pages

4. Save your searches

5. Send messages without connecting

6. Schedule meetings and interviews

7.  Create polls to engage with your audience

8. Encourage real-time engagement with LinkedIn Live

9. Share documents as organic “carousel” posts

10. Drive meaningful interactions with post reactions

11. Promote inclusion with name pronunciation


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Increase Your Visibility On LinkedIn By Publishing Articles

Increase Your Visibility On LinkedIn By Publishing Articles | Social Media and Healthcare |

There’s no better or faster way to highlight your expertise, build your personal brand and grow your LinkedIn followers than through creating and sharing high-value content with a strong focus on your topic(s) of expertise. One of the best ways to do this to publish long-form articles directly on your LinkedIn profile.


Why You Should Publish Articles on LinkedIn

To get your content in front of the 467+ million strong member base of LinkedIn is an incredibly powerful marketing opportunity.

When you publish an article on LinkedIn:


  • Your original content becomes part of your professional profile. It is displayed on the Articles section of your LinkedIn profile.
  • Having your blog accessible to ALL the members of the most professional, affluent and well educated social network is great for promoting brand awareness and generating new leads. LinkedIn Publishing is even searchable through Google. 
  • It's shared with your connections and followers in their news feeds, and sometimes through notifications.
  • Members that aren't in your network can follow you from your article, so that your next article will be surfaced in their feeds.


So how can you leverage this opportunity to promote your thought leadership, increase brand awareness and generate more leads? In this article  Marie will show you how to start publishing on LinkedIn right away.


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Leveraging Employees as part of your LinkedIn Company Page Strategy

Leveraging Employees as part of your LinkedIn Company Page Strategy | Social Media and Healthcare |

Want more people to engage with your LinkedIn company page? Wondering how your employees can help?


While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post.


If your employees use LinkedIn, encouraging them to engage with your company page and its content can yield significant results.

According to LinkedIn, on average, employees have 10 times more 1st-degree connections on LinkedIn than a company page has followers.


In this article, you’ll discover how to create a LinkedIn company page strategy for more exposure and engagement.


#1: Leverage Employee Personal Profiles to Increase Company Page Visibility

Provide a Branded Cover Photo for Employees’ Personal Profile Introduction Cards

Contact Info

The Experience Section

#2: Find Relevant Content to Share From Employees Using the LinkedIn Teammates Feature

Use the LinkedIn Teammates Feature to Connect to Employees on LinkedIn

#3: Make Select Employees Content Admins for the Company Page

#4: Create a Dedicated Company Hashtag to Curate and Engage With Employee Content

Share Employee Content to Your Company Page

#5: Use the Notify Employees Feature to Alert Staff to Key Company Page Posts

#6: Encourage Employees to Engage With Posts on the Company Page

Tag Employees in Company Page Photo Posts

#7: Develop Company Page Content That Includes Your Employees

Feature Employees in LinkedIn Stories

Ask Employees to Host or Co-Host LinkedIn Company Page Events

Feature Employees in Company Page LinkedIn Live Q&As


Having a team strategy for your LinkedIn company page offers many benefits. When you showcase employees in the videos and posts on your page, you not only help them feel more engaged with the business but also provide them with content to share with their professional network.


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