Social Media and Healthcare
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Social Media and Healthcare
Articles and Discussions on the intersection of Social Media and Healthcare.
Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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5 Content Marketing Trends To Watch In 2019

5 Content Marketing Trends To Watch In 2019 | Social Media and Healthcare | Scoop.it

The marketing world is changing every day. New tools and technologies emerge, fresh thinkers put new spins on old tactics, and the bar for quality continues to rise as audiences everywhere are exposed to more content in a day than they could possibly process.

 

For all the changes that have taken place over the years, one thing is certain: Content marketing is here to stay. In fact, this time last year, it was estimated that the content marketing industry would be worth more than $400 billion by 2021.

 

And as content marketing continues to grow and our approaches to it become more mature, these five trends will shape the way companies (and their audiences) create and consume content in 2019.

 

1. Content marketing is becoming marketing.

 

2. Strategy will become more essential.

 

3. Customer success will emerge as the new frontier.

 

4. The marketing funnel will change shape.

 

5. Distribution will remain a driver of success.

 

 

read more at https://www.forbes.com/sites/johnhall/2018/10/14/5-content-marketing-trends-to-watch-in-2019/#10ada3281202

 

nrip's insight:

At @plus91 we have been big believers in marketing being digital and content driven. When in 2011-12 we decided to shift to Digital to create our own go-to-market strategy, a number of people were not convinced it made sense to use it. But we saw the possibilities and decided it would be the right choice for us years down and the years proved that call was spot on. Today, with our direct connection with over 210000 medical professionals and over 16 million care customers,  we are in ourselves a community. 

Which is what prompted us to also setup out Digital outreach consulting hub to offer our insights and services to other healthcare providers and medical device firms who were either curious to learn about or were wanting to adopt digital media as a market outreach possibility. 

 

Since 2012 we have been experimenting with new digital content marketing ideas and then bringing those tried and tested strategies to reap benefits for our customers. We have experimented with new strategies in all aspects of digital marketing, from Social Media, SEO to Curation and Drip feed newsletters.  If there are areas of special interest you wish to learn more about,  just drop us a note via the form on the right, leave a comment, or DM us on twitter at @plus91

 

 

 

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Become a Social Media Ninja With These 25 Smart Twitter Hacks via @jbbc

Learning Twitter is like anything else in life. The more you use it, the more you learn, and the better you get at using it.

 

But you don’t have to spend years learning how to become a Twitter Ninja. Here are some of the best hacks to shortcut your journey to Twitter success.

 

1. Use Keywords In Your Bio

2. Optimize Your Profile Picture

3. Borrow Headline Hacks

4. Create Twitter Threads

5. Add Power Words To Your Tweets

6. Use Hashtags Strategically

7. Make It Personal

8. Shorten Your URL Links With Bit.ly

9. Add Images To Tweets

10. Maintain A Consistent Posting Schedule

11. Build A Tweet Bank

12. Retweet Your Own Tweets

13. Use Twitter’s Advanced Search Function

14. Create Twitter Lists

15. Share Valuable Content

16. Pin Your Best Content

17. Take Part In Twitter Chats

18. Analyse Your Twitter Followers With Followerwonk

19. Post When Your Followers Are Online

20. A/B Test Your Tweets

21. Reshare Your Best Content

22. Create Twitter Moments

23. Save Searches

24. Automate Twitter Activity With IFFTT

25. Analyze Your Competitors on Twitter

 

The key to success with social media, as with life, is to work smarter not harder. These tips will help you increase your follower count, reach a wider audience, and boost your engagement on Twitter. Implement these tactics the next time you post on Twitter and watch your engagement rate rocket.

 

read the original unedited article at https://medium.com/@JBBC/become-a-social-media-ninja-with-these-25-smart-twitter-hacks-af4da1bf9880

 

 

nrip's insight:

These excellent tips can help you increase you use Twitter effectively.  If you have any questions please ask in the comments section below, or DM us on twitter at @plus91

 

 

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