Social Media and Healthcare
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Social Media and Healthcare
Articles and Discussions on the  intersection of Social Media and Healthcare. Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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The Science of Getting New Twitter Followers

The Science of Getting New Twitter Followers | Social Media and Healthcare |

Follower count is, unanimously, the biggest indicator of success on Twitter. Some people may contend with that statement. They may argue that quality of followers, quality of tweets, level of engagement, etc. are far more important success metrics.  

However, a lot of people are, without a doubt, influenced by the number of followers somebody has. Having a huge follower count is kind of a self-fulfilling prophecy. People see you have a lot of followers, assume your tweets must be extra-special or you must be extra-special and follow you, thus increasing your follower count further.  

So, what really gets you more followers? You will find articles aplenty online that tell you how to get more followers on Twitter. Why, I have written quite a few myself.   

But this post is different.  

This post does not rely on experience, observation, commonly held beliefs, guesswork or any other abstract factors to tell you where Twitter followers come from and how to get and keep them. This post is based entirely on scientific analysis and facts – numbers, stats, hard-to-refute conclusions. So, let’s get going.  

Scientifically, these are the factors that influence how many twitter followers a particular account can amass:  

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Google releases findings on how to spot fake reputation builders

Google releases findings on how to spot fake reputation builders | Social Media and Healthcare |
Those who build fake social media followers, YouTube views, and backlinks can't hide for long.

Modern snake-oil salesmen who want to boast exaggerated popularity on social media or e-commerce websites will happily pay freelancers to inflate their reputation. Google, Twitter, and Facebook, however, make their money based on the reliability of their websites, and so Google has now released findings on how to automatically spot these purveyors of fake reputations, or “crowdturfers.”

“Automatically detecting crowdturfing gigs is an important task because it allows us to remove the gigs before buyers can purchase them, and eventually, it will allow us to prohibit sellers from posting these gigs. To detect crowdturfing gigs, we built machine-learned models using the manually labeled 1,550 gig dataset,” wrote a team of researchers in a recently presented paper, which was partly supported by a Google Faculty Research Award. A Google Research blog post yesterday highlighted the work.

Freelancing micro-task websites, such as Odesk, Fiverr, and Freelancer have built a cottage industry out of globally distributed part-time workers. I’ve used these sites for research help and email list building. Nonprofit Samasource uses similar systems to help impoverished women and youth find work.

These sites offer great services. But fake reputations make them less trustworthy.

Their machine-learning detection system has a pretty high rate of accuracy, based on the researchers’ own dataset. “Our experimental results show that these models can effectively detect crowdturfing gigs with an accuracy rate of 97.35 percent. Using these classification models, we identified 19,904 crowdturfing gigs in Fiverr, and we found that 70.7 percent were social media targeting gigs, 27.3 percent were search engine targeting gigs, and 2 percent were user traffic targeting gigs.”

Eventually, they hope their technology will help companies such as Twitter automatically ban bots and fake followers. You can read the full paper here.

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In case you'd like help with Genuine Reputation Management on the World Wide Web, Contact us via @nrip on Twitter , on Facebook or visit our website at

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Online Database of Healthcare Social Media Policies

Online Database of Healthcare Social Media Policies | Social Media and Healthcare |

Healthcare social media policies from the largest online database of social media policies.

Superb curation worth bookmarking for all #hcsm enthusiasts

Amanda Wall's curator insight, November 6, 2014 10:23 AM

Recently in class we have been learning about the importance of a social media policy and how important they are to a company. This article has separate links to each individual company featured within the website and in return gives us access and insight into their Social Media Policy's.  Some of the well-known companies they feature are: Kodak, FedEx, American Red Cross and Apple


I think that it is important that all employees are made aware that these policies exist and aren't skipped over like an "I agree to the terms of service" button on most websites. Most people don't usually take the time to read these agreements, therefore, the should be short and to the point. A verbal as well as written agreement should be made between employers and employees. Or even Professors and Students. 

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Social Media Policies for Physicians: Good or Bad!

Social Media Policies for Physicians: Good or Bad! | Social Media and Healthcare |

Social media guidelines for physicians frequently focus on the need for doctors to separate their personal from their professional identities, but those types of policies get social media all wrong, according to a viewpoint recently published in JAMA.

Instead, the viewpoint's authors suggest a simpler, more straightforward means for physicians to assess potential social media activity: Is what you're about to say appropriate for a doctor to talk about in public?

"When a physician asks, 'Should I post this on social media?' the answer does not depend on whether the content is professional or personal but instead depends on whether it is appropriate for a physician in a public space," write the authors - Matthew DeCamp, MD, PhD; Thomas Koenig, MD; and Margaret Chisolm, MD - from Johns Hopkins University.

But for those who remain unconvinced, the authors offer these four reasons why, for physicians, it simply isn't feasible to separate personal and professional identities:It's operationally impossible: With minimal effort and information, anyone can do a web search that quickly connects a physician's personal content to her professional content - assuming both types of content exist. And if both types of content do exist, there's no way to keep them separated, when a connection between the two is just a Google search away.

Lack of user consensus: Despite recommendations from groups such as the American College of Physicians and the Federation of State Medical Boards, some physicians remain unconvinced of the need to maintain separation between personal and professional content. For some, blurring the lines between the two is part of the reason to use social media in the first place, as doing so can level hierarchies and increase transparency, the authors say.

They're often the same thing: Separating personal and professional identities is inconsistent with the concept of professional identity. In other words, professional identify is determined to at least some extent by personal identity. For example, medical students undergo identity changes from student to professional and from consumer of medical services to provider.

Those personal identity transitions help shape who they are as professionals. "When recommendations fail to acknowledge the complex, mutable nature of professional identity and its connection to personal identity, the recommendations fail to offer the unambiguous, practical guidance that is needed," the authors write.It could be harmful: Doctors aren't required to avoid personal contact with patients offline, so why should they be required to do so when they're using social media?

In small or rural communities in particular, such encounters can be unavoidable, and they can even be beneficial to both doctor and patient. The unrealistic expectation that physicians need to maintain two separate identities can carry with it a "psychological or physical burden," the authors write.The authors stress that they aren't proposing that doctors should "eliminate boundaries," or that "anything goes" on social media.

Rather, the key to resolving physicians' "online identity crisis" lies in recognizing that social media exist in primarily public spaces, not in exclusively professional or exclusively personal ones

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Here's The Simple Secret To Apple's Marketing Success

Here's The Simple Secret To Apple's Marketing Success | Social Media and Healthcare |

Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939

When did marketers start assuming that the way to stand out amidst loud and flashy advertising methods was to be even louder and flashier? We’re faced with increasing evidence, statistics, and research findings indicating that consumers are tired of being bombarded with extraneous information, which distracts rather than assists them in their buying decisions.

According to research done by CEB, the most effective way to reach consumers isn’t through elaborate and complex websites, ads or sales copy, but rather through simplifying the decision making process: in other words, presenting exactly what consumers need to know, while leaving out the rest. In fact, they found that companies who simplified and streamlined the decision making process for their customers were 86% more likely to make a sale.

The key to modern marketing? Simplicity.

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8 quick tips for live-tweeting a healthcare conference

8 quick tips for live-tweeting a healthcare conference | Social Media and Healthcare |
Tips for live-tweeting a conference: Be timely, be original, be insightful. Two healthcare industry Twitter enthusiasts made this infographic to help.
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Should Hospitals be on Facebook?

Should Hospitals be on Facebook? | Social Media and Healthcare |

Across industries, sophisticated organizations are now committing both time and money to their social media marketingcampaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media.

A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare. The Journal of Internet Medical Research found that 60% of adults surveyed used the Internet to access medical information. This is a major opportunity – it’s time to get ahead of the curve.

Here's how healthcare institutions can engage on social in a relevant, useful, industry-appropriate way.

Use Images

In a study by Infinigraph, we measured the effectiveness of different posts made by healthcare companies, including hospitals, clinics, and health care foundations. We found that healthcare audiences engaged most with posts containing images.

Keep it Human, Keep it Useful

Some of the most engaged-with Facebook posts contain images, and all link to valuable content. These short posts link to larger articles which tell human interest stories, tapping into audience emotions, or provide useful health information.

A Few Best Practices for Healthcare Marketers

  • Make your data available. Allow your ratings and reviews, as well as error rates within your database (if applicable) to be made public.
  • Educate your employees on social media policies. Make the risk of violating the Health Insurance Portability and Accountability Act (HIPAA) clear, and prohibit posting inappropriate information about doctors or patients.
  • Implement privacy settings. Be sure to safeguard personal information and content.
  • Avoid using social media channels to communicate with patients on sensitive issues. Advise them on a secure, personalized server.
  • Enlist at least one author, editor, or reviewer on every piece of content that you publish. Include references or links to the source of your content, and date it whenever possible.
  • Include an “About Us” or “History” section on your website. Present information about qualified staff, services, and facility as well as your purpose, goal, or mission.
  • Ask for audience feedback through surveys and questionnaires. Make your contact information easy to find, and encourage your audience to get in touch via email, Facebook, and Twitter. When they do reach out, respond promptly and thoughtfully.

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