COVID has literally and hugely impacted all aspects of human life the world around.


In this context, the scope of marketing a business does not exist in a silo either.


The role of digital marketing in trying times

As expected, nearly everyone has pitched into large-scale web browsing for entertainment. The statistics of an ever-burgeoning web usage bear witness to this new normal. Since the widespread transmission of COVID, the usage of mobile data too has spiked exponentially. Even organic traffic to websites has seen a tremendous rise.


Social media has turned into the best maneuver for people to remain connected with their loved ones and others outside the bounds of family and acquaintances. Practically every social media platform has observed a noteworthy swelling in user engagement over the past year.


the right, business-relevant digital marketing strategies are put into effect, constant customer communication and engagement can be maintained irrespective of whatever magnitude the pandemic takes form. There are no more trade shows or business fairs. So, channels that generate potent digital leads are the better alternatives.


In what way marketing strategies can be adjusted during the pandemic?

  • By selfless helping others. This is the best opportunity to infuse more value within the community and put more emphasis on the long term. Even though companies may find it tough and time-intensive to break even, yet, the effort is worth every penny.
  • By resorting to paid ads. Use different remunerative payment plans to lift dwindling conversion rates.
  • By providing several online educational training. People searching for new opportunities in the midst of the pandemic can significantly benefit from such programs.
  • By diversifying . Through the use of powerful SEO techniques, both local and global, wherever feasible, a practice can be branched out to derive relatively more profitable outcomes.


Proactive measures to help you take advantage of digital marketing during COVID times

1.All analytics and results should be monitored in real-time

2.Separate visual standards should be adopted during COVID

3.Analysis of user behavior and retargeting should be conducted

4.Changes in e-commerce operations and product lines should be prioritized

5.The advertising budget should be reallocated

6.Omnichannel strategies should be made stronger in the course of the reopening phase