How Different Generations Use Social Media | Social Media and Healthcare |

Get insights into how each generation, from Gen Z to Baby Boomers, uses social media—and what it means for your business


What Gen Z consumers expect from brands on social media

From active brand conversations to personalised shopping experiences, Gen Z shoppers know what they want. They expect brands to remain receptive to their needs and help them make informed purchase decisions.


Gen Z also wants to connect beyond the point of sale, engaging, collaborating with and giving feedback to brands. They also want to feel like empowered individuals when shopping. Consequently, they gravitate towards brands who use their data responsibly to create convenient and immersive customer experiences.


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