How To Handle a Healthcare Social Media Crisis – | Social Media and Healthcare |

Knowing how to maintain an online reputation is an essential component of healthcare marketing. In this blog post, I will show you how to put an effective crisis response strategy in place for your healthcare brand.


Having an online presence has so many advantages when it comes to healthcare marketing, but it also comes with some risks.


With the click of a mouse, patients can share their experiences online – good and bad – and their comments travel at lightening-speed through their social network. A social media crisis can escalate rapidly and you must be ready to step in and remedy the situation without delay. The only way to do this is to have a crisis plan already in place.


Crisis management involves dealing with threats before, during, and after they have occurred. Let’s look at these three stages in more detail.


Stage 1 Preparation

#1 Crisis Definition

#2 Monitor Online Chatter

#3 Create a Written Plan

Stage 2:  Action

Stage 3: Review

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