Social Media and Healthcare
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Social Media and Healthcare
Articles and Discussions on the  intersection of Social Media and Healthcare. Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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CDC’s slow, cautious Covid-19 messaging seems out of step with moment

CDC’s slow, cautious Covid-19 messaging seems out of step with moment | Social Media and Healthcare |

Even defenders of the agency's approach admitted that its guidance has been conservative, and at times slow.


Nearly a year ago, amid concerns about how to prevent transmission of the virus causing Covid-19, scientists were beginning to conclude that rigorous disinfection of surfaces — say, fogging them or deep-cleaning with bleach — was overkill.


Academics were warning that the risk of so-called fomite transmission was wildly overblown. In the fall, research from Israel and Italy found that the virus couldn’t even be cultured from surfaces in hospital infectious disease units. By February of this year, the editorial board of Nature was openly urging the Centers for Disease Control and Prevention to update its guidelines.


The CDC did so — last month.


That so much time passed before the nation’s leading public health agency took a stand on an issue that seemed patently obvious to others was puzzling. But it was hardly an isolated incident.


waiting for more certainly just isn’t an option.


If their advice is too disconnected from reality, and if they are too slow, then they make themselves irrelevant, I understand that they’re in a difficult position. However caution and indecision also comes at a price.


read the original article at




nrip's insight:

in this hyper connected social media world, people will get answers to the questions they seek, and the information they are looking for. If it comes from a regulatory body 6 months after its needed, it will be pretty irrelevant to the majority of the population, who may have already paid a high price for adhering to the misinformation they would have received. No body can wash their hands off such events. Organizations big and small need to meet people where they are today.

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The Benefits of Massive Online Delivery of the WHO's Technical Guidance on Covid-19

The Benefits of Massive Online Delivery of the WHO's Technical Guidance on Covid-19 | Social Media and Healthcare |

The World Health Organization (WHO) expanded access to web-based learning for COVID-19 through its open-learning platform for health emergencies, OpenWHO.


Throughout the pandemic, OpenWHO has continued to publish learning offerings based on the WHO’s emerging evidence-based knowledge for managing the COVID-19 pandemic.


This study presents the various findings derived from the analysis of the performance of the OpenWHO platform during the pandemic, along with the core benefits of massive web-based learning formats.


The following factors have led to the success of this unprecedented training and learning response in response to the current pandemic:


  1. Equity: the design of learning activities is based on the principles of equity to health, supported by equity in access to education, and learning for health. Cost and digital barriers often inhibit those who most need knowledge from accessing it. The elimination of these barriers has been the fundamental premise of the WHO’s health emergency training response. Equitable access to critical health emergency knowledge helps provide core learning in the native languages of the most vulnerable populations and includes sign language.
  2. Accessibility: web-based learning enables participants with even basic technology to access learning from almost anywhere in the world. OpenWHO courses are globally successful because they are free, self-paced, low-bandwidth adjusted, downloadable and portable, and available on any device. Offline options increase access even further.
  3. Flexibility: self-paced mass web-based learning delivery enables individuals to learn at their own speed, at their preferred time, and in their preferred place. It builds on and provides for the learners’ preferences and availability.
  4. Learner-centricity: user-friendly options allow individuals to choose formats specific to their learning needs and provide the basis for more customized “just-in-time” learning experiences and continuous, lifelong learning.
  5. Quality: courses that are based on the latest scientific evidence and on WHO technical guidance and the use of adult learning techniques assure the quality of content and enhance learning.


This is the first time in the WHO’s history that a learning resource has been launched this rapidly in high-quality, globally accessible learning formats, which are widely and freely available on a massive scale to manage a health threat.


The pandemic has shown that web-based learning is no longer a temporary replacement for direct training, but rather a new way for more efficient and equitable learning.


The experience and findings reported herein provide guidance for any individual to be better prepared for subsequent instances where a major and fast learning response is required.


access the entire study report at


nrip's insight:

Online learning is here to stay. The pandemic has shown that web-based learning is no longer a temporary replacement for direct training, but rather a new way for more efficient and equitable learning.


There have been several challenges related to e-Learning which have been discovered by it being used excessively over the past one year, and solving these has led to a better, richer mechanism of delivering online training/ enabling online learning.


One of the biggest takeways from OpenWHO's success is that 

  • Courses should be reasonably priced or free
  • The learning mode should be self-paced
  • The content delivery should be adjusted for Low-bandwidth
  • Content should be Downloadable and portable
  • The Delivery tools should be Available on any device.
  • The tools must be able to function even when the devices are offline


At Plus91 we have urged healthcare organizations, administrator and doctors to willfully adopt mobile learning for

- Internal Training

- Patient Education

- Offering lectures and training to external trainees for free or for a fee.


In case you'd like to discuss Mobile Learning or have a demo of our Open Source Mobile Learning Platform, please feel free to contact us using the form or by visiting the Medixcel mLearn product page

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YouTube Videos and Informed Decision-Making About COVID-19 Vaccination

YouTube Videos and Informed Decision-Making About COVID-19 Vaccination | Social Media and Healthcare |

Background: Social media platforms such as YouTube are used by many people to seek and share health-related information that may influence their decision-making about COVID-19 vaccination.

Objective: The purpose of this study was to improve the understanding about the sources and content of widely viewed YouTube videos on COVID-19 vaccination.

Methods: Using the keywords “coronavirus vaccination,” we searched for relevant YouTube videos, sorted them by view count, and selected two successive samples (with replacement) of the 100 most widely viewed videos in July and December 2020, respectively. Content related to COVID-19 vaccines were coded by two observers, and inter-rater reliability was demonstrated.

Results: The videos observed in this study were viewed over 55 million times cumulatively.


The number of videos that addressed fear increased from 6 in July to 20 in December 2020, and the cumulative views correspondingly increased from 2.6% (1,449,915 views) to 16.6% (9,553,368 views).


There was also a large increase in the number of videos and cumulative views with respect to concerns about vaccine effectiveness, from 6 videos with approximately 6 million views in July to 25 videos with over 12 million views in December 2020.


The number of videos and total cumulative views covering adverse reactions almost tripled, from 11 videos with approximately 6.5 million (11.7% of cumulative views) in July to 31 videos with almost 15.7 million views (27.2% of cumulative views) in December 2020.


Conclusions: Our data show the potentially inaccurate and negative influence social media can have on population-wide vaccine uptake that should be urgently addressed by agencies of the United States Public Health Service as well as its global counterparts.


At the time of this study (the second half of 2020), videos uploaded by public health agencies or professionals have had limited presence among the widely viewed YouTube videos that have reached millions of people. Different approaches are needed to understand and address the concerns subgroups of people have about COVID-19 vaccination. Improving the extent to which social media reaches the public with comprehensible, up-to-date, and scientifically accurate information must be a part of a comprehensive national strategy to help people make informed decisions about vaccination.

nrip's insight:

Using the medium of choice , (oration ages ago, print a few decades back, or video today ) to spread information as well as misinformation has been a practice forever  :((


If all votes are counted equal, Science will lose both to chicanery and populism. Public health authorities should step up their game at informing accurately and in a manner that trumps the false noise... To their credit, there has been a massive effort towards this across the globe in the later half of the pandemic. The improvements should continue to get better though.

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