Clubhouse vs. Podcasts: Which Should Marketers Use? | Social Media and Healthcare |

Even though each audio tool is vastly different, they serve similar purposes.


Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few).


Clubhouse operates on a similar principle: to encourage lively conversations and debates around a variety of niche topics. As Clubhouse Founders Paul Davison and Rohan Seth have said, "The thing we love most is how voice can bring people together."

That message — of the importance of voice to bring people together — is just as true for podcasts as it is for Clubhouse.


Hear from a range of experts on both sides as we discuss which audio tool is better for businesses: Clubhouse or podcasts?

Why not both?

Of course, there's one other option we haven't yet considered: Should you try both?


Any good marketer knows the importance of testing out various channels and iterating on a marketing strategy over time based on those results. So, if you're unsure whether your audience prefers Clubhouse or podcasts, you might want to test both.


You might even find that both tools work well together to create a more cohesive, powerful marketing strategy. 


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