Social Media and Healthcare
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Social Media and Healthcare
Articles and Discussions on the  intersection of Social Media and Healthcare. Relevant to Healthcare Practitioners, Pharma', Insurance, Clinicians, Labs, Health IT Vendors, Health Marketeers, Health Policy Makers, Hospital Administrators.
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Social Media Implementation Checklist

Social Media Implementation Checklist | Social Media and Healthcare |

Set goals first. If traffic, leads and sales are part of the goal, then gotta have the next focus be on content creation. Then, using social to share. Can't get much value out of social unless you're actively creating, publishing and sharing content. 

Morgan Edward's curator insight, April 14, 6:06 AM

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DRC Virtual Solution's comment, April 20, 11:35 AM
wow very informative :)
DRC Virtual Solution's comment, April 20, 11:35 AM
wow very informative :)
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Community Mitigation of COVID-19 and Portrayal of Testing on TikTok

Community Mitigation of COVID-19 and Portrayal of Testing on TikTok | Social Media and Healthcare |

Social media is a popular source of information about health, including COVID-19 and testing information. One of the most popular communication channels used by adolescents and young adults who search for health information is TikTok—an emerging social media platform.


Objective: The purpose of this study was to describe TikTok videos related to COVID-19 testing.


Methods: The hashtag #covidtesting was searched, and the first 100 videos were included in the study sample. At the time the sample was drawn, these 100 videos garnered more than 50% of the views for all videos cataloged under the hashtag #covidtesting.


The content characteristics that were coded included mentions, displays, or suggestions of anxiety, COVID-19 symptoms, quarantine, types of tests, results of test, and disgust/unpleasantness. Additional data that were coded included the number and percentage of views, likes, and comments and the use of music, dance, and humor.


Results: The 100 videos garnered more than 103 million views; 111,000 comments; and over 12.8 million likes. Even though only 44 videos mentioned or suggested disgust/unpleasantness and 44 mentioned or suggested anxiety, those that portrayed tests as disgusting/unpleasant garnered over 70% of the total cumulative number of views (73,479,400/103,071,900, 71.29%) and likes (9,354,691/12,872,505, 72.67%), and those that mentioned or suggested anxiety attracted about 60% of the total cumulative number of views (61,423,500/103,071,900, 59.59%) and more than 8 million likes (8,339,598/12,872,505, 64.79%). Independent one-tailed t tests (α=.05) revealed that videos that mentioned or suggested that COVID-19 testing was disgusting/unpleasant were associated with receiving a higher number of views and likes.



Conclusions: Our finding of an association between TikTok videos that mentioned or suggested that COVID-19 tests were disgusting/unpleasant and these videos’ propensity to garner views and likes is of concern. There is a need for public health agencies to recognize and address connotations of COVID-19 testing on social media.


read the study report at


nrip's insight:

One of the biggest learning from this pandemic for everyone associated with public health and disaster response is the need to communicate EFFECTIVELY . We cannot defeat disinformation without making the correct information reach the audience as well as get through to them in a manner they appreciate. That includes investing time and energy on creating effective (read correct yet simple to absorb) content of many different types and spreading them repeatedly across all possibly available channels where the audience expects to find them

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4 chatbot tips from business owners

4 chatbot tips from business owners | Social Media and Healthcare |

Plenty of small businesses use chatbots to answer questions and otherwise better serve their customers. These bots aren't just a gimmick—they make it more likely that customers will work with you.


The author asked business owners with bots for their best bot-building tips. Here's what they told him. 


Answer common questions

Don't overload your bot with features

Bots don't replace people—they supplement

Stuck? Join a community.

read the detailed post at




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Treating the COVID-19 'infodemic' as an epidemic

Treating the COVID-19 'infodemic' as an epidemic | Social Media and Healthcare |

A group of science communication researchers proposes to treat the Covid-19 misinformation ''infodemic'' with the same methods used to halt epidemics: real-time surveillance, accurate diagnosis, and rapid response.


"We believe the intertwining spreads of the virus and of misinformation and disinformation require an approach to counteracting deceptions and misconceptions that parallels epidemiologic models by focusing on three elements: real-time surveillance, accurate diagnosis, and rapid response," the authors write in a Perspective article.


"The word 'communicable' comes from the Latin communicare, to share, to make common," said David Scales, M.D., Ph.D., of Weill Cornell Medical College and chief medical officer of the science-promoting nonprofit organization Critica. "What are the similarities between all the information shared on social media and communicable diseases? It's a helpful analogy in thinking through both of them."


Infodemiology is an area of science research focused on scanning the internet for user-contributed health-related content, with the ultimate goal of improving public health. The word "Infodemiology" was defined by Gunther Eysenbach in the early 2000s,


Infoveillance is a type of syndromic surveillance that specifically utilizes information found online


Detecting and halting misinformation


In their article, the authors recommend a series of steps to "halt such misinformation cascades":


Surveillance. Since "an overwhelming amount of misinformation and disinformation circulates on social media," sensitive surveillance systems need to be triggered before information goes viral. Companies such as Facebook should provide researchers with de-identified data on the spread of misinformation. "Lack of access to such data is the equivalent of a near-complete blackout of epidemiologic data from disease epicenters,"


read the paper "The Covid-19 Infodemic — Applying the Epidemiologic Model to Counter Misinformation"  at




malek's curator insight, May 18, 9:17 AM

Misleading facts pumps Covid-19 vaccination

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11 Powerful LinkedIn Features You Didn't Know About

Here are the features that you might not have known about that can turn you from a casual LinkedIn user into a business powerhouse.


1. Control who can see your connections

2. View profiles in private mode

3. Segment your audience using Showcase Pages

4. Save your searches

5. Send messages without connecting

6. Schedule meetings and interviews

7.  Create polls to engage with your audience

8. Encourage real-time engagement with LinkedIn Live

9. Share documents as organic “carousel” posts

10. Drive meaningful interactions with post reactions

11. Promote inclusion with name pronunciation


read the details at


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The 15 Best Hashtag Generator Tools for Smart Social Media Marketers

The 15 Best Hashtag Generator Tools for Smart Social Media Marketers | Social Media and Healthcare |

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users to find content that they are interested in and want to see.


In fact, did you know that using hashtags correctly can help your content get more natural reach and engagement?


It’s been seen that using at least one hashtag in your social media posts can get you almost 13% more engagement on Instagram.


Do you use hashtags in your posts? Do you feel like you’re getting optimal results with your current hashtag strategy? There’s always more you can do to ensure that you’re boosting your hashtag performance and getting your content seen by more people.


It can be tricky to stay up to date with hashtags and to know which ones are doing well. It can also be a challenge to understand how many to use, what topics are trending, as well as which hashtags your target audience is likely to follow.


For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some top FAQs about hashtag use and how to get the most of the little pound sign that we all know and love.


read the list at


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Leveraging Employees as part of your LinkedIn Company Page Strategy

Leveraging Employees as part of your LinkedIn Company Page Strategy | Social Media and Healthcare |

Want more people to engage with your LinkedIn company page? Wondering how your employees can help?


While LinkedIn company pages are great for showcasing products and services and providing insight into the company itself, many page admins struggle to get engagement on the content they post.


If your employees use LinkedIn, encouraging them to engage with your company page and its content can yield significant results.

According to LinkedIn, on average, employees have 10 times more 1st-degree connections on LinkedIn than a company page has followers.


In this article, you’ll discover how to create a LinkedIn company page strategy for more exposure and engagement.


#1: Leverage Employee Personal Profiles to Increase Company Page Visibility

Provide a Branded Cover Photo for Employees’ Personal Profile Introduction Cards

Contact Info

The Experience Section

#2: Find Relevant Content to Share From Employees Using the LinkedIn Teammates Feature

Use the LinkedIn Teammates Feature to Connect to Employees on LinkedIn

#3: Make Select Employees Content Admins for the Company Page

#4: Create a Dedicated Company Hashtag to Curate and Engage With Employee Content

Share Employee Content to Your Company Page

#5: Use the Notify Employees Feature to Alert Staff to Key Company Page Posts

#6: Encourage Employees to Engage With Posts on the Company Page

Tag Employees in Company Page Photo Posts

#7: Develop Company Page Content That Includes Your Employees

Feature Employees in LinkedIn Stories

Ask Employees to Host or Co-Host LinkedIn Company Page Events

Feature Employees in Company Page LinkedIn Live Q&As


Having a team strategy for your LinkedIn company page offers many benefits. When you showcase employees in the videos and posts on your page, you not only help them feel more engaged with the business but also provide them with content to share with their professional network.


read the whole post with details at


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Clubhouse vs. Podcasts: Which Should Marketers Use?

Clubhouse vs. Podcasts: Which Should Marketers Use? | Social Media and Healthcare |

Even though each audio tool is vastly different, they serve similar purposes.


Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few).


Clubhouse operates on a similar principle: to encourage lively conversations and debates around a variety of niche topics. As Clubhouse Founders Paul Davison and Rohan Seth have said, "The thing we love most is how voice can bring people together."

That message — of the importance of voice to bring people together — is just as true for podcasts as it is for Clubhouse.


Hear from a range of experts on both sides as we discuss which audio tool is better for businesses: Clubhouse or podcasts?

Why not both?

Of course, there's one other option we haven't yet considered: Should you try both?


Any good marketer knows the importance of testing out various channels and iterating on a marketing strategy over time based on those results. So, if you're unsure whether your audience prefers Clubhouse or podcasts, you might want to test both.


You might even find that both tools work well together to create a more cohesive, powerful marketing strategy. 


read the entire (and very long) piece at



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How To Handle a Healthcare Social Media Crisis –

How To Handle a Healthcare Social Media Crisis – | Social Media and Healthcare |

Knowing how to maintain an online reputation is an essential component of healthcare marketing. In this blog post, I will show you how to put an effective crisis response strategy in place for your healthcare brand.


Having an online presence has so many advantages when it comes to healthcare marketing, but it also comes with some risks.


With the click of a mouse, patients can share their experiences online – good and bad – and their comments travel at lightening-speed through their social network. A social media crisis can escalate rapidly and you must be ready to step in and remedy the situation without delay. The only way to do this is to have a crisis plan already in place.


Crisis management involves dealing with threats before, during, and after they have occurred. Let’s look at these three stages in more detail.


Stage 1 Preparation

#1 Crisis Definition

#2 Monitor Online Chatter

#3 Create a Written Plan

Stage 2:  Action

Stage 3: Review

for the whole article including details of what happened., please read


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Native Advertising in Healthcare

Native Advertising in Healthcare | Social Media and Healthcare |

It’s no secret that healthcare marketing continues to change daily and it’s getting even harder to market healthcare products.


In this age of the internet and social media where a lot of consumers are selective of what they view, it takes great ingenuity to be successful in marketing.


From the beginning of the pandemic, marketing is even harder now. 


But it doesn’t have to be. 


Native Advertising is a way to solve this problem and make things a little bit easier for healthcare companies.


What is Native Advertising?

Native advertising is a form of paid advertisement that matches the medium where the advertisement takes place. These ads do not have the look or feel of pop-up or banner as they do their job without disrupting the user’s experience.


They are usually in the form of articles or videos and they tend to blend in with the content of the medium properly, making it difficult to identify.


Native advertising helps healthcare companies reach out to consumers easily. Ads for healthcare products are pretty easy to spot, but with good native advertisement strategies, they can be able to reach out to consumers without stress. 


Strategies for Native Advertisement

Native ads work only if placed properly. Below are some strategies for a successful native ad campaign.

  • Find the Right Medium:
  • Keep your Audience in Mind:
  • Be Original:


Healthcare marketers and companies need to invest in native ads as they tend to be more effective and have a higher conversion rate.


read the whole post at


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Email Marketing Trends to Up Your Game in 2021 and Beyond

Email Marketing Trends to Up Your Game in 2021 and Beyond | Social Media and Healthcare |

The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.

How it started: Plain text emails

How is it going: More advanced emails with imagery, dynamic content blocks, and much more…

To learn more about how emails are set to change in the coming years, read on…


1. Micro-segmentation and Hyper-personalization

Brands will invest in robust CRM and email marketing tools that will allow them to maintain their database better and facilitate advanced segmentation techniques.


2. Email Automation

Email automation has been around for quite a few years now. In 2021 and the years to come, it will become much more advanced with the help of Artificial Intelligence (AI) and Machine Learning (ML) principles.


3. Agile Email Marketing

Agile Email Marketing is a comparatively new methodology with the help of which you can streamline the process of email template production.


4. Visuals in Email Marketing

Including the right visuals in your emails can take your subscriber experience to the next level.


5. AMP (Accelerated Mobile Pages) in Emails

You can use AMP technology to create emails that allow the users to take action from the email itself.

6. A/B Testing

Since your customers’ purchasing patterns and preferences have drastically changed in the past couple of months, you must carry out A/B testing. It will help you to understand what strikes the right chord with your subscribers.


7. Omnichannel Marketing Approach

Omnichannel marketing is an approach through which you can impart a consistent experience to your prospects and customers, irrespective of the channel.


8. Stricter Privacy Policies

Anti-spam guidelines and privacy policies will get stricter.


9. Empathetic Messaging

Many individuals and businesses are still going through difficult times and therefore, you must send out empathetic messages that reflect sensitivity and consideration for the readers.


10. BIMI

BIMI (Brand Indicators for Message Identification) is a novel technology that enables businesses to display their logo beside the email subject line and message.



read the whole unedited post at the blog


nrip's insight:

This is a must read post for every professional, and not just marketeers.

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The Benefits of Massive Online Delivery of the WHO's Technical Guidance on Covid-19

The Benefits of Massive Online Delivery of the WHO's Technical Guidance on Covid-19 | Social Media and Healthcare |

The World Health Organization (WHO) expanded access to web-based learning for COVID-19 through its open-learning platform for health emergencies, OpenWHO.


Throughout the pandemic, OpenWHO has continued to publish learning offerings based on the WHO’s emerging evidence-based knowledge for managing the COVID-19 pandemic.


This study presents the various findings derived from the analysis of the performance of the OpenWHO platform during the pandemic, along with the core benefits of massive web-based learning formats.


The following factors have led to the success of this unprecedented training and learning response in response to the current pandemic:


  1. Equity: the design of learning activities is based on the principles of equity to health, supported by equity in access to education, and learning for health. Cost and digital barriers often inhibit those who most need knowledge from accessing it. The elimination of these barriers has been the fundamental premise of the WHO’s health emergency training response. Equitable access to critical health emergency knowledge helps provide core learning in the native languages of the most vulnerable populations and includes sign language.
  2. Accessibility: web-based learning enables participants with even basic technology to access learning from almost anywhere in the world. OpenWHO courses are globally successful because they are free, self-paced, low-bandwidth adjusted, downloadable and portable, and available on any device. Offline options increase access even further.
  3. Flexibility: self-paced mass web-based learning delivery enables individuals to learn at their own speed, at their preferred time, and in their preferred place. It builds on and provides for the learners’ preferences and availability.
  4. Learner-centricity: user-friendly options allow individuals to choose formats specific to their learning needs and provide the basis for more customized “just-in-time” learning experiences and continuous, lifelong learning.
  5. Quality: courses that are based on the latest scientific evidence and on WHO technical guidance and the use of adult learning techniques assure the quality of content and enhance learning.


This is the first time in the WHO’s history that a learning resource has been launched this rapidly in high-quality, globally accessible learning formats, which are widely and freely available on a massive scale to manage a health threat.


The pandemic has shown that web-based learning is no longer a temporary replacement for direct training, but rather a new way for more efficient and equitable learning.


The experience and findings reported herein provide guidance for any individual to be better prepared for subsequent instances where a major and fast learning response is required.


access the entire study report at


nrip's insight:

Online learning is here to stay. The pandemic has shown that web-based learning is no longer a temporary replacement for direct training, but rather a new way for more efficient and equitable learning.


There have been several challenges related to e-Learning which have been discovered by it being used excessively over the past one year, and solving these has led to a better, richer mechanism of delivering online training/ enabling online learning.


One of the biggest takeways from OpenWHO's success is that 

  • Courses should be reasonably priced or free
  • The learning mode should be self-paced
  • The content delivery should be adjusted for Low-bandwidth
  • Content should be Downloadable and portable
  • The Delivery tools should be Available on any device.
  • The tools must be able to function even when the devices are offline


At Plus91 we have urged healthcare organizations, administrator and doctors to willfully adopt mobile learning for

- Internal Training

- Patient Education

- Offering lectures and training to external trainees for free or for a fee.


In case you'd like to discuss Mobile Learning or have a demo of our Open Source Mobile Learning Platform, please feel free to contact us using the form or by visiting the Medixcel mLearn product page

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How Mobile Channels Improve Patient Engagement and Outcomes

How Mobile Channels Improve Patient Engagement and Outcomes | Social Media and Healthcare |

It’s time for healthcare organizations to make bigger investments in mobile patient engagement.


The past year’s pandemic struck a painful blow to health organizations’ pre-COVID patient engagement efforts. There are now fewer patient visits amidst coronavirus fears and stay-at-home orders.


People are simply not going into clinics to address non-COVID medical needs. The result is more serious health issues developing, such as cancers being found at later stages and chronic conditions advancing beyond easy treatment options.


As patient engagement strategies ramp up, mobile communication channels are becoming more attractive for reaching those living in geographically isolated areas, far from their medical providers.


While video visits have replaced many non-urgent in-person visits, those in rural areas struggle to use even telemedicine options due to lack of access or unreliable broadband connectivity. The travel is too far and the technology is not part of their daily lives making healthcare completely out of reach. 


Because most people own a cell phone, mobile is an ideal way to communicate and elicit collaboration for health.


Healthcare systems that leverage mobile channels are finding this platform a powerful way to serve patients.


Text (SMS) is an ideal channel for reaching underserved communities, as one does not need a smartphone or broadband to send or receive SMS messages.


SMS also provides a quick and easy way for patients to send information back to their doctors about side effects related to the vaccines. Moving beyond one-way communication with SMS gives patients a way to ask questions or relay information on their current health status.


To take things beyond basic SMS, healthcare providers can consider fleshing out a full mobile communications strategy to deliver tailored analytics. With real-time data and services, staff work-flow can be improved and resources can be allocated more efficiently, also lowering costs. It’s the next step up from SMS but patients with chronic conditions who have mobile access to medical portals showed improved self-management and an increase in regular contact with their care team. 


read the entire piece at


nrip's insight:

Its high time every physician, clinic and hospital, looks at incorporating mobile apps in their way of practicing medicine. Most have already started using it as a means of communication owing to the pandemic. Use that as a stepping stone into exploring the world of mobile touch points between patients and care providers, enhance your websites to be mobile friendly, or personalized mobile apps.

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Helping businesses prepare for hybrid work with Google Workspace

Helping businesses prepare for hybrid work with Google Workspace | Social Media and Healthcare |

GSuite upgrades to Google Workspace and @google makes it available for everybody


New additions to Google Workspace help businesses navigate the challenges of hybrid work, including with Companion Mode for Google Meet calls.

A dedicated space for teamwork and collaboration

Keeping everyone in the conversation during hybrid meetings

Trusted hybrid collaboration in Google Workspace

A single, connected experience

read the details here


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5 HubSpot features to streamline your workflows

5 HubSpot features to streamline your workflows | Social Media and Healthcare |

There's a lot you can do with HubSpot—you just need to know where to find everything. Here are five helpful HubSpot features to take advantage of.

Prep snippets for quick responses

Create Round Robin meeting links

Batch schedule tweets

Set up your chatbot for business hours 

Use lists to see which users are most active




nrip's insight:

We love hubspot. Its so much more than an inbound marketing and sales platform. Do you have any tips and tricks you use to make hubspot work for you? Comment below.


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YouTube videos on prostate cancer often misinformative, outdated

YouTube videos on prostate cancer often misinformative, outdated | Social Media and Healthcare |

The majority of the most popular prostate cancer videos posted on YouTube included inaccurate or biased content, according to study results. Many of these videos also contained outdated information in terms of current screening guidelines and treatment recommendations.


“Our study shows that people need to be wary of many YouTube videos on prostate cancer, There is valuable information available in them, but people need to check the source to make sure it is credible and to beware of how quickly videos become outdated as care guidelines constantly evolve with science.”

as per Stacy Loeb, MD, MSc, urologist in the department of urology at NYU Langone Medical Center


Loeb and colleagues — including prostate cancer and health communications experts — sought to evaluate the educational value of the 150 most-viewed prostate cancer videos on YouTube.


They used the validated DISCERN quality criteria for consumer health information, and they used the Patient Education Materials Assessment Tool to compare results with user engagement.


Results showed that 77% of the videos presented factually incorrect or biased information within the video or comments section. Nearly half of the videos failed to discuss potential harms of various treatments, and 19% recommended unproven alternative therapies.


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Using social media to deliver COVID-19 public health announcements customized to individuals’ identities is a promising measure to increase compliance with guidelines - Study

Using social media to deliver COVID-19 public health announcements customized to individuals’ identities is a promising measure to increase compliance with guidelines - Study | Social Media and Healthcare |

Public compliance with recommended guidelines to limit the spread of SARS-CoV-2 and COVID-19 is an important component in combating the disease .


Current guidelines suggest several measures, such as wearing a mask and staying at home; nonetheless, a large number of individuals fail to follow the guidelines provided by public health officials.


Public compliance to guidelines remains an issue

Public health campaigns aimed at curbing the spread of COVID-19 are important in reducing disease transmission, but traditional information-based campaigns have received unexpectedly extreme backlash.


Objective and Methodology: This study aimed to investigate whether customizing of public service announcements (PSAs) providing health guidelines to match individuals’ identities increases their compliance. 

We conducted a within- and between-subjects, randomized controlled cross-sectional, web-based study in July 2020. Participants viewed two PSAs: one advocating wearing a mask in public settings and one advocating staying at home. The control PSA only provided information, and the treatment PSAs were designed to appeal to the identities held by individuals; that is, either a Christian identity or an economically motivated identity. Participants were asked about their identity and then provided a control PSA and treatment PSA matching their identity, in random order. The PSAs were of approximately 100 words.


Results: We recruited 300 social media users from Amazon Mechanical Turk in accordance with usual protocols to ensure data quality. In total, 8 failed the data quality checks, and the remaining 292 were included in the analysis. In the identity-based PSA, the source of the PSA was changed, and a phrase of approximately 12 words relevant to the individual’s identity was inserted. A PSA tailored for Christians, when matched with a Christian identity, increased the likelihood of compliance by 12 percentage points. A PSA that focused on economic values, when shown to individuals who identified as economically motivated, increased the likelihood of compliance by 6 points.


Conclusions: Using social media to deliver COVID-19 public health announcements customized to individuals’ identities is a promising measure to increase compliance with public health guidelines.


read the paper at


nrip's insight:

Social media is a very good way to meet the general public where they are.


Multi channel, multi format content strategies towards

  • dissemination of  public health information
  • as well as feedback solicitation,
  • protocol setting
  • and providing guidance to the general public

must be designed and deployed during any sort of emergency, not necessarily pandemics.

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5 Ways That AI Will Change The Future Of Digital Marketing

5 Ways That AI Will Change The Future Of Digital Marketing | Social Media and Healthcare |

More and more organizations across different industries are starting to implement AI in a variety of applications as part of their marketing strategies.


The deployment of this technology can be a game-changer, and if this is something you are considering for your own business, then read on to learn more about the ways AI will change the future of digital marketing.

1. Advanced data collection and processing

Right now, most marketing personalization relies on consumers volunteering a lot of the data needed to make this possible. 

But, we are already seeing a shift toward AI-driven data collection that runs in the background (on social media, websites, and other platforms).


2. Improved marketing content

AI is helping marketers discover the type of content that is most effective based on the behavior of their targeted customers. 

This is a change that will greatly impact the future of digital marketing because it allows you to utilize the content that gets optimal results without having to spend tons of time and money on tests, studies, or surveys to discover which content works best for your target audience.


3. Chatbots for enhanced customer service

These days, chatbots come in all shapes and sizes, with applications from basic customer service to driving sales conversions, and much more. Chatbots are becoming the standard in most industries, and customers are now used to interacting comfortably with them on websites, social media, and various other platforms. 

In part, this growing popularity is due to AI-powered virtual assistants like Alexa and Siri. But, the biggest impact of chatbots has been in customer service because they help businesses go beyond the “one-to-one” to the “one-to-many” customer services approach.


4. Cost saving on advertisements

One of the biggest changes brought on by AI will be to the advertising industry. In the past, companies had to shoot brand commercials multiple times using different items, colors, or brand names. 

Today, AI allows brands to reach different markets with reduced money and time through deep learning and synthetic media. This technology has already helped to create a new generation of content creation tools to allow digital advertisers on platforms like Google, Facebook, and Instagram to provide the best experience possible.


5. Voice search

There is no denying that voice search is among the most successful areas that have adopted AI. For the past few years, voice search has been on the rise, and the trend is likely to continue well into the future. 

This is yet another spinoff effect caused by the increased use of Alexa, Siri, and other AI-powered VAs. Now, more and more people conduct voice searches instead of typing. 

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How Digital Marketing Will Change: 5 Predictions for 2021

How Digital Marketing Will Change: 5 Predictions for 2021 | Social Media and Healthcare |

The past year made adjustments to our daily life. Most of the usual things, such as shopping for clothes, have steadily moved to the virtual space. The pandemic has significantly increased the time people spend on the Internet.

Changes in Digital Marketing Compared To Last Year

The basic trends of this year will be a cordial atmosphere, intimacy, and openness in relations between you and the audience while the major task remains unchanged — to attract and retain new customers.


Social networks reach customers through screens

2 Content goes interactive

3 Voice and visual search matters

4 Mobile applications boost business development

5 Chatbots are on the wave of popularity



Via malek
malek's curator insight, May 13, 11:31 AM

 To adequately withstand the competition in the market, it is necessary to constantly engage in self-education and be aware of all new technologies and trends.

irene M.chanson's curator insight, May 16, 8:55 AM
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How Social Media Approval Workflows Strengthen Agency-Client Relationships

How Social Media Approval Workflows Strengthen Agency-Client Relationships | Social Media and Healthcare |

As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale.


Post approvals are a small but powerful step in any social media service offering. At their worst, they can involve a lot of follow-up, creating a time suck for both you and your client. But at their best, they can create client stickiness.


Client-agency relationships get stronger when these processes become mini-opportunities for collaboration. Here’s how:

1. Demonstrate the value of social with a routine touchpoint

Social is your world, but for your clients, it’s just a fraction of their day-to-day. Approval workflows promote more active collaboration between you and your client’s teams.

2. Prevent mistakes before they happen

Maintain a strong foundation of trust by building quality assurance into your publishing process.

3. Promote collaboration in times of crisis

When a crisis strikes and your schedule is thrown out the window, post approvals help support sudden shifts in content production.




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CDC’s slow, cautious Covid-19 messaging seems out of step with moment

CDC’s slow, cautious Covid-19 messaging seems out of step with moment | Social Media and Healthcare |

Even defenders of the agency's approach admitted that its guidance has been conservative, and at times slow.


Nearly a year ago, amid concerns about how to prevent transmission of the virus causing Covid-19, scientists were beginning to conclude that rigorous disinfection of surfaces — say, fogging them or deep-cleaning with bleach — was overkill.


Academics were warning that the risk of so-called fomite transmission was wildly overblown. In the fall, research from Israel and Italy found that the virus couldn’t even be cultured from surfaces in hospital infectious disease units. By February of this year, the editorial board of Nature was openly urging the Centers for Disease Control and Prevention to update its guidelines.


The CDC did so — last month.


That so much time passed before the nation’s leading public health agency took a stand on an issue that seemed patently obvious to others was puzzling. But it was hardly an isolated incident.


waiting for more certainly just isn’t an option.


If their advice is too disconnected from reality, and if they are too slow, then they make themselves irrelevant, I understand that they’re in a difficult position. However caution and indecision also comes at a price.


read the original article at




nrip's insight:

in this hyper connected social media world, people will get answers to the questions they seek, and the information they are looking for. If it comes from a regulatory body 6 months after its needed, it will be pretty irrelevant to the majority of the population, who may have already paid a high price for adhering to the misinformation they would have received. No body can wash their hands off such events. Organizations big and small need to meet people where they are today.

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YouTube Videos and Informed Decision-Making About COVID-19 Vaccination

YouTube Videos and Informed Decision-Making About COVID-19 Vaccination | Social Media and Healthcare |

Background: Social media platforms such as YouTube are used by many people to seek and share health-related information that may influence their decision-making about COVID-19 vaccination.

Objective: The purpose of this study was to improve the understanding about the sources and content of widely viewed YouTube videos on COVID-19 vaccination.

Methods: Using the keywords “coronavirus vaccination,” we searched for relevant YouTube videos, sorted them by view count, and selected two successive samples (with replacement) of the 100 most widely viewed videos in July and December 2020, respectively. Content related to COVID-19 vaccines were coded by two observers, and inter-rater reliability was demonstrated.

Results: The videos observed in this study were viewed over 55 million times cumulatively.


The number of videos that addressed fear increased from 6 in July to 20 in December 2020, and the cumulative views correspondingly increased from 2.6% (1,449,915 views) to 16.6% (9,553,368 views).


There was also a large increase in the number of videos and cumulative views with respect to concerns about vaccine effectiveness, from 6 videos with approximately 6 million views in July to 25 videos with over 12 million views in December 2020.


The number of videos and total cumulative views covering adverse reactions almost tripled, from 11 videos with approximately 6.5 million (11.7% of cumulative views) in July to 31 videos with almost 15.7 million views (27.2% of cumulative views) in December 2020.


Conclusions: Our data show the potentially inaccurate and negative influence social media can have on population-wide vaccine uptake that should be urgently addressed by agencies of the United States Public Health Service as well as its global counterparts.


At the time of this study (the second half of 2020), videos uploaded by public health agencies or professionals have had limited presence among the widely viewed YouTube videos that have reached millions of people. Different approaches are needed to understand and address the concerns subgroups of people have about COVID-19 vaccination. Improving the extent to which social media reaches the public with comprehensible, up-to-date, and scientifically accurate information must be a part of a comprehensive national strategy to help people make informed decisions about vaccination.

nrip's insight:

Using the medium of choice , (oration ages ago, print a few decades back, or video today ) to spread information as well as misinformation has been a practice forever  :((


If all votes are counted equal, Science will lose both to chicanery and populism. Public health authorities should step up their game at informing accurately and in a manner that trumps the false noise... To their credit, there has been a massive effort towards this across the globe in the later half of the pandemic. The improvements should continue to get better though.

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The tricky parts of medicine are hard - Work together

The tricky parts of medicine are hard - Work together | Social Media and Healthcare |

Googling does not mean I think I’m a doctor. It’s a sign of being an engaged, empowered “e-patient.” 

partner with great doctors – I don’t tell them what to do. And they welcome me doing it.

I personally am completely opposed to a patient going in and saying “I’ve decided I have condition X, and I want you to prescribe 42mg QID of medication Y.” I mean, have you ever seen the things medical students have to learn to get their license??

But I’m all in favor of a patient saying, “I have symptoms A and B, and from what I can tell from websites J and Q, that sounds like it could be M.” Explain your thinking, identify your source, and try to solve the diagnostic puzzle together: Collaborate

The flip side is that it’s demonstrably wrong for a doctor to insist that their diagnosis must be right; 

And to flip it again, patient engagement isn’t a synonym for “the patient is always right.”

Googling is a sign of an engaged patient. The only reason a patient ever searches for information is because they’re trying to learn more! To smack that down is to discourage engagement. 

That’s empowering. That’s modern. That’s participatory. Do it that way.

The tricky parts of medicine are hard. Work together.

read this classic and evergreen post at


nrip's insight:

I have shared this excellent post by Dave several times previously. This is a reminder to everyone to continue treating patients in moda collaborata as we hope to arrive at a post-covid era soon. A ton of unresolved issues will be brought forth, a number of symptoms swept under the carpet over the past year are going to be looked at. Unfortunately all that a number of  these patients may have done over the rough year gone by will have been to use google to try and figure out what can it be and ask a doctor friend to advice them medicines.

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How to advocate for a bigger content marketing budget #hcmktg 

How to advocate for a bigger content marketing budget #hcmktg  | Social Media and Healthcare |

Unique and compelling content has always been a scarce and valuable commodity on the web. Consumers, brands, software companies and even search engines have created a booming industry around creating, organizing, consuming, sharing and measuring content. With the wide adoption of social media and maturity of email, sales and marketing automation platforms, content is more important than ever before.


The cost of creating engaging content is significant and ensuring that content reaches the desired audience can further increase the required investment. This article outlines effective strategies for selling management on a larger content marketing budget in 2021 and beyond.


In a study by Semrush, 46% of consumer brand marketers surveyed indicated their biggest challenge with content marketing programs is securing a proper budget.


Despite that fact, the average brand marketer invests up to 40% of its total marketing budget on content.


To discover how to increase that number for your organization, read on



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Digital marketing in 2021: The trends to look out for

Digital marketing in 2021: The trends to look out for | Social Media and Healthcare |

In today’s fast-changing world, where technologies grow like a shot and consumer interests are hard to predict, marketers can’t rely on guesses and old yet proven strategies only.


Digital marketing is about two opposing concepts in 2021. First, it’s humanization prescribing us to address real issues and craft the content for even more personal engagement. And second, it’s technology marketing with its more mechanical rules on SEO and other behind-the-scenes stuff our customers don’t see.

A smart balance between these two is what helps a business thrive in today’s age of innovation.


1) Neuromarketing

Based on the neurobiological idea that all feelings, thoughts, and actions are the products of neural activity in the brain, neuromarketing analyzes it to predict consumer behavior and adjust ad campaigns accordingly.

It’s a strategy to measure a person’s brain activity, emotions, and attention to determine which types of content they find engaging. Also known as consumer neuroscience, its data allows optimizing your marketing materials to trigger desired responses from the audience, therefore influencing their decision making.

2) User intent and semantic keyword research

While most marketers have agreed on the role of long-form content for better rankings, some of them still focus on primary keywords when optimizing it. However, Google doesn’t evaluate content like that anymore.

In 2021, we should be mindful of user intent, aka the reason behind a user’s search, and optimize the content accordingly.

5) Chatbots

Back in 2017, Gartner predicted AI technologies to rush into every software product and service by 2020. There’s 2021 outside, and artificial intelligence assists businesses with many issues: consumer behavior and search pattern analysis, entry-level communication with customers, content creation and personalization, and more.

The most striking instance of AI that continues to be in digital marketing trends in 2021 is chatbots. On-site or in-messenger, they use NLP software to decode what a user wants and respond to queries as if it were a real person:

3) No-click searches

Voice search calls the shots today, changing the way SEO works. The focus is now on providing a user with the answer without them needed to click on SERP results. Marketers peg it as a no-click search, aka featured snippets, aka position zero.

4) Image and voice search

The increasing use of voice search and its impact on sales funnels make marketers change their strategies in 2021. Just think it over:

  • 71% of consumers prefer to conduct queries by voice instead of typing.

  • In 2020, 75% of all US households planned to have at least one smart speaker.

  • Voice shopping jumps to $40 billion in 2022, up from $2 billion in 2019.

Many brands already consider voice search when optimizing their marketing content. They write in a conversational tone, with keywords that users would speak rather than type in, and focus on getting no-click searches on Google.


6) Conversational marketing

For those willing to stand out of the crowd in 2021, here goes one more trend. With voice search, AI, and chatbots on the rise, it becomes clear that users expect even more personalized communication from brands.


So, conversational marketing is about a one-to-one, personalized, real-time connection between customers and marketers.

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How to navigate the SEO landscape ?

How to navigate the SEO landscape ? | Social Media and Healthcare |

A lot of people have gone mobile and are spending a lot more time on the internet. Healthcare Marketers are now adjusting their marketing strategies to meet their customers where they are. They are now blending digitization with new techniques for greater productivity and effectiveness. A huge part of this strategic change is Search Engine Optimization (SEO).


SEO is very important and any healthcare provider in the current digital first world, should be ensuring that their digital presence is updated in sync with the SEO changes that are affecting  search engine rankings.  Why SEO Changes? That's because Google algorithms keep changing regularly as it continues to interact with users and learn new ways to be more efficient.


A few of the pointers to keep in mind while running SEO programs are:


The BERT updates: BERT(Bidirectional Encoder Representation from Transformers) is a Google A.I. tool to improve the accuracy of search results. BERT tries to understand the reasons why certain users search for a particular key-phrase, the meaning of the searches, and then identify the best results that will be of help to the user. updates by BERT will affect your SEO rankings if your content is not optimized properly to meet the BERT requirements.


The Uniqueness and Effectiveness of your Website: Over the years, Google has updated its algorithm to favor longer content that are unique, of good quality, and particularly relevant. This algorithm update is good for the healthcare industry because healthcare content is meant to be helpful and original.


The Mobile Responsiveness of Your Website: The world is going mobile and it has led to Google changing its algorithm to favor more mobile-friendly web pages. As a healthcare company, building your website to be mobile-friendly is one of the steps to ensuring your SEO is spot on. 



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DRC Virtual Solution's comment, April 20, 11:29 AM
DRC Virtual Solution's comment, April 20, 11:30 AM
DRC Virtual Solution's comment, April 20, 11:31 AM
SEO is really helpful...

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